Tag Archives: Twitter

Twitter files IPO, reveals revenue & much more

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Twitter Inc plans to make its IPO filing public this week, news website Quartz reported on Sunday, citing a person familiar with the social media network’s plan.

Twitter, which is expected to be valued at up to $15 billion, filed with U.S. regulators on September 12 to go public, but did so confidentially and without providing a timeline under a process available to emerging growth companies.

Quartz said that Twitter’s IPO could still be delayed by a variety of factors, from changes to the prospectus to market conditions, to a potential shutdown of the U.S. government. Representatives for Twitter did not immediately respond to a request seeking comment on the Quartz report.

Twitter is leaning toward picking the New York Stock Exchange over Nasdaq for its highly anticipated initial public offering, a person familiar with the matter said last week.

Another person familiar with the matter said earlier this month that Twitter aimed for its shares to trade in the stock market before the U.S. holiday of Thanksgiving on November 28, a timeline also reported by Quartz on Sunday.


A better way to follow conversations on Twitter

Twitter recently updated it’s mobile apps and Twitter.com, to make it easier to discover and follow conversations in your home timeline. From buzz about the VMAs to debates around upcoming football games, people come to Twitter to take part in these real-time, global, public conversations.
To date, such exchanges haven’t always been easy to follow. With this in mind, Twitter has now made it easier to see conversations as they’re taking place. Here’s how the update looks in action…


Twitter Says Sorry To Users For FakeTweets In Blog Post

That’s the apology that Twitter sent out to three users whose accounts were used without their knowledge in Twitter’s blog post about its TV ad targeting product.

As SFGate.com reported, Twitter was caught making up tweets for those three users in a screenshot that was published on Twitter’s blog. In the original screenshot, Twitter created tweets from those three that talked about a San Francisco business called The Barista Bar. Here’s the original image as captured by SFGate.com.

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The  three tweets are from users talking about a Barista Bar TV commercial. Later Twitter updated its post with a new screenshot that now shows fake tweets from three Twitter employees.

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It’s a minor misstep on Twitter’s part, but embarrassing, nonetheless. William Mazeo, one of the users credited with a fake tweet in the original image, tweeted back after Twitter’s apology and said:


New Innovative Step For Twitter Ads

Another innovative step for Twitter in its bid to step up the pace with advertising on its platform: today the company announced that it would soon start “experimenting” with ways of making ads more “useful” by matching ads more closely to users on Twitter using retargeting technology. Retargeting will rely on a browser cookie ID that gets matched to Twitter accounts and/or on contacts from, say, a businesses’ mailing list getting matched up with Twitter account names.


New Yorker Cover Causes Social Explosion

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Earlier this week there was a cultural gabfest on Twitter about the controversial cover of The New Yorker that showed Sesame Street’s Ernie and Bert intimately watching the Supreme Court’s overturning of DOMA.

For those who aren’t aware, DOMA is the Defense of Marriage Act, which was enacted in 1996. It allowed states to ban same-sex marriages.

Twitter was in an uproar over the cover, and it appeared the sentiment was split yet very emphatic. Some netizens — on both sides of the same-sex marriage debate — have slammed the magazine for sexualizing the children’s show and its characters, while others have called the cover art “demeaning” and “crass.”

I am not sure if the social media team @NewYorker were prepared for or even knew that the cover was going to stir the pot. Getting a heads-up from the editorial team would of been great. The New Yorker didn’t do much in response to the uproar, but in this rare instance they didn’t really have to. At the end of the day, The New Yorker is proving that bold strokes sometimes pay off.


It’s time for 2-Factor Authentication on Twitter.

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Ridiculous day on wallstreet. The Dow Jones Industrial average dropped around 125 points in minutes. Then it recovered just as quickly. It turns out there was a fake news report sent from the Associated Press @AP Twitter account.

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In reality the account was hacked by the Syrian Electronic Army. See their Twitter account below @official_SEA6. 

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It was the third high-profile corporate account to be hacked in recent months. In February, Burger King’s Twitter account was hacked, the company’s logo was replaced by a McDonald’s logo and rogue announcements began to appear. A day later the Twitter account for Jeep was also attacked.

I think it’s time for Twitter to do two things. 

1) Stop screwing around with new services like Twitter Music and Twitter Cards until the site is password secure. 

2) Go to two factor authentication to stop password hacks. 


Twitter hack brings Burger King 60K new followers

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It’s amazing but true. Burger King saw a surprising upside after its Twitter stream was recently compromised: Tens of thousands of people began following its account.

The company had about 50,000 followers before the hack, but that number shot up to more than 110,000 after the incident. “Interesting day here at Burger King, but we’re back!” Burger King tweeted. “Welcome to our new followers. Hope you all stick around!”

Twitter promotes its platform as a tool that companies can use to reach out to customers. But this incident turned that model on its head: Outreach efforts led to embarrassment with the hack, but then the apparent security breakdown aided outreach by generating new contacts with potential customers.

At one point, Burger King’s profile message said that the company had been sold to McDonald’s.

McDonald’s denied involvement, tweeting, “We empathize with our @BurgerKing counterparts…. We had nothing to do with the hacking.” It was unclear who was responsible.

In early February, Twitter said its servers had been breached by “extremely sophisticated” hackers who may have made off with the names and passwords of 250,000 users.


The GRAMMYs on Twitter

Yesterday’s GRAMMY awards brought together the biggest stars from every corner of the musical spectrum. Fans watched to see who took home the hardware, and also to take in the blockbuster performances. Throughout the evening, fans sent more than 14 million Tweets about the GRAMMYs.

The biggest spikes in Twitter conversation about the show came during these memorable moments:

-Jay-Z, Kanye West, Frank Ocean, and The Dream win for best rap collaboration (and Jay-Z jokes about The Dream’s hat): 116,400 TPM
-Rihanna’s solo performance: 114,800 Tweets Per Minute
-Prince announces Record of the Year: 109,400 TPM
-Fun. wins best new artist: 100,600 TPM

The star-studded performances were big topics of conversation as well, as fans watched unique collaborations and jaw-dropping theatrics. The on-stage performances that generated the most buzz were:

-Rihanna’s solo performance of “Stay”
-Bob Marley tribute (featuring Sting, Bruno Mars, Rihanna, and Ziggy Marley)
-Carrie Underwood performs “Blown Away”
-Maroon 5 and Alicia Keys collaboration
-Justin Timberlake performs with Jay-Z

Whether it was because of their performance, their victory, or maybe their attire, these artists individually were the hottest topics of conversation on Twitter:

1. Rihanna
2. Frank Ocean
3. Taylor Swift
4. Beyonce
5. Justin Timberlake
6. Ed Sheeran

In between taking the stage to pick up trophies or present awards, stars managed to make some time to tweet:

Grammy Tweet

 

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Twitter updates the way users view photos and videos

Today, Twitter rolled out several enhancements that make it easier to view photos and videos on Twitter — in particular, on profiles and in search results.

  • Large photos, right on the page. Click a photo from a profile page or in search results to see a larger version of that photo without leaving the page.
  • Video. Media galleries now include videos from Vine, YouTube, Vimeo, and other partners whose videos appear in expanded Tweets.  

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What’s more, tweet pages now let you see more of the conversation related to a Tweet. Check out this Tweet from @jimmyfallon, asking users to tweet embarrasing stories, or this Tweet from @NickKristof, asking why there are so few female bosses. Scroll down to view more replies to the Tweet, and you can see replies to those replies too.

 

 

 


Twitter reveals biggest sports trends in 2012

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Looking back on 2012, it was an incredible year in sports. via Katie Linendoll | ESPN.com

The Giants ended the Patriots’ Super Bowl dreams yet again; King James finally won a ring; and Michael Phelps became the most decorated Olympian of all time.

Plus, winter, spring, summer or fall, it always seemed to be Tebow Time. Oh yeah, then there was that whole Linsanity thing.

But which story was the biggest in social media?

Well, the results are in on the social side and Twitter gave us a first look at the year’s biggest athletic events on Twitter, the most retweeted athlete, what was trending in athletics and more.

In related Twitter news, we’ll be at Twitter headquarters this week to speak with the company’s head of sports. Stay tuned for the full interview, along with an article in ESPN The Magazine.


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