Tag Archives: Social Media marketing

Hotel Offering “Social Media Butler”

In a week when everyone is talking about what’s wrong or right with Facebook’s Graph Search new social media ground is being broken in Washington D.C.

The presidential inauguration is only a week away and Washington D.C.  is buzzing with all kinds of activity.  Many are dreaming about epicurean comforts and style points. But this offer from The Madison Hotel could go too far…

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The Madison Hotel inauguration package includes:

“Four days of blue-blooded catering does not come cheap. How not cheap? $47,000 or nearly $12,000 per day! But hold on: For $500 an hour, you will certainly live like a king because it includes a $5,000 shopping experience with Brooks Brothers so the perfect ensemble is ready to go. No worries about posting jealousy-enducing pics on Instagram because (of course) you’ll have a Social Media Butler to handle all the tweeting, texting, and uploading. And to avoid the chaos of the city, there’s also a night at Lansdowne Resort in Leesburg. Plus, 22 of your friends can roll as a baller with a private VIP tour.”

If your like me your first question would be …What the heck is a social media butler?

According to an NPR report a social media butler is a young exec who graduated from George Washington university in 2010 after studying political communications and then started up a tiny D.C. firm called Anchor Media. Her name is Victoria Devine. She is at your  beck and call for Facebook status updates, sending your tweets or Instagramming pictures of you and your peeps.

This sounds like the perfect story for Life Styles of the Rich and Famous. Maybe Robin Leach could change his catch phrase to “champagne wishes, caviar dreams, and social media butlers for all.”

Google starts prompting Google+ Communities

Google is starting to promote Google + and new platform features more frequently. The latest change and promotion appeared on Wednesday (Why do most social updates rollout out on Wed?). The company launched Communities last month and is now actively prompting the new feature.

Over on Google Plus Daily there was this update…

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Later when I clicked over to a new page I was prompted to “create your community” with Google +. There was also a link with tips on how to manage your community. Google+ explanes that communities are places for people to get together and talk about the interests they share.

Browse recommended communities

  1. Click the  Communities icon on the left side of Google+
    If you don’t see the icon, click More More to see additional links to parts of Google+
  2. Look through the recommended communities. Click on any of the communities you’d like to explore
  3. Click Join this community

This is Google’s response to  Facebook  & LinkedIn groups. And why not, if there’s something you’re interested in or you’re an expert about, Google+ wants you to connect and share your passion.

Since the beginning, Google+ has been promoted as the place to help people crowd around common interests while also discovering new things and meeting people. Whether it’s Hangouts, Circles, the Explore feature, trending topics, or anything else, there are ways to find conversations all over the site.





Nearby from Facebook helps people discover your business.

New ways for people to discover your business with Nearby

Local businesses have always relied on word-of-mouth recommendations to gain new customers and grow their sales. Whether they’re a new restaurant in the neighborhood, a favorite salon, or a trusted tailor, small businesses often depend on social endorsements to get discovered.

Recommendations from friends become even more important when people are on the go. In fact, 150 million people visit pages on Facebook every day globally. In the US, over half of visitors to Facebook Pages visit from a mobile device.
Today, Facebook has made updates to Nearby, accessed via the Facebook mobile app. In addition to showing which friends have checked in at a particular place, Nearby helps people discover places near them based on their friends’ recommendations. People can explore by category (ex: restaurants or hotels); connect to businesses directly from their phone (by liking, checking in, calling, or getting directions); rate the places they visit via a five-star system; and share their recommendations with friends.
If you have a Page on Facebook with a location, your business now has another way to be discovered by Facebook’s 600 million-plus mobile consumers.
When someone looks for a place, the results that appear in their Nearby list are based on things like their friends’ recommendations, ratings, check-ins, and likes. If you’re a business with a physical location, here’s what you can do to ensure your place is more easily discoverable in Nearby:
  • Update your Page to include all of your basic information, including your address, store hours, phone number, and details about your business in the About section
  • Update your category to make sure you appear when people are looking for your specific type of business
  • Encourage your consumers to like, check into, rate, and recommend your place

Twitter reveals biggest sports trends in 2012

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Looking back on 2012, it was an incredible year in sports. via Katie Linendoll | ESPN.com

The Giants ended the Patriots’ Super Bowl dreams yet again; King James finally won a ring; and Michael Phelps became the most decorated Olympian of all time.

Plus, winter, spring, summer or fall, it always seemed to be Tebow Time. Oh yeah, then there was that whole Linsanity thing.

But which story was the biggest in social media?

Well, the results are in on the social side and Twitter gave us a first look at the year’s biggest athletic events on Twitter, the most retweeted athlete, what was trending in athletics and more.

In related Twitter news, we’ll be at Twitter headquarters this week to speak with the company’s head of sports. Stay tuned for the full interview, along with an article in ESPN The Magazine.

LinkedIn Ads Make Way for Online Video

Companies can now incorporate video into their LinkedIn Ads campaigns. So what do marketers need to know?

The opportunity to get your brand’s message out with video marketing just got a little bit bigger. For those who haven’t heard, LinkedIn now supports online video for social advertising via LinkedIn Ads. Essentially, this means companies that are paying for text-based ads on LinkedIn can now use video as well via the same program.

It will be interesting to see how marketing organization take advantage. Trends show that the use of online video continues to rise with B2B marketers, as video is the sixth most popular content marketing tactic in 2012. (Incidentally, social media – which includes LinkedIn – is number one.) And since creating online video presentations is easier now than ever, this could be another valuable outlet for video marketers.

So how does this whole “LinkedIn video ads” thing work? Here’s a quick rundown of the basics:

  • It’s YouTube-only. Video content for LinkedIn Ads needs to be published to YouTube first before it can be used on LinkedIn. Once your content is live, you can link to it within LinkedIn to create your ad. Earlier this year, YouTube revamped its own advertising platform with TrueView, so companies that are already experimenting with YouTube ads can likely use the same videos for their LinkedIn campaigns.
  • Videos have to be short and to the point. LinkedIn has a limit of 30 seconds for all ad videos, so this is not the place for longer, super-detailed presentations. You can still be clever, of course, but this is primarily the place for product or brand-oriented content.
  • Ads are pay-per-click. Like Google AdWords and YouTube’s TrueView, LinkedIn video ads follow a PPC payment structure. You can set it up so that you only pay for clicks (someone watches your video) or impressions (your video ad appears on someone’s page). There’s no contract, so you can test out LinkedIn video ads, and stop anytime you want to.
  • You can segment your audience. What’s cool about LinkedIn is that it has the inherent ability to segment people based on what they do professionally, which can be a really valuable tool for B2Bs. While other PPC programs are typically geared around keywords and very broad demographics, LinkedIn allows you to target your advertisements toward things like specific job titles, functions, industries and company sizes. This allows you to focus your video content for a specific group of potential buyers, then optimize your campaigns to target that specific segment of business professionals.

You can find out more about LinkedIn video ads here

NFL on Twitter: Week 13

The @49ers and @STLouisRams were just 26 seconds away from their second tie of the season — but that didn’t land them on top of Twitter chatter this week. Instead, the top games were:

1. @giants vs. @redskins
2. @saints vs. @atlanta_falcons
3. @eagles vs. @dallascowboys

Players who received a good deal of Twitter attention this week were @drewbrees, Andrew Luck and @Mark_Sanchez.

 But understandably, fans and NFL players alike overwhelmingly expressed their shock and sorrow concerning the tragic deaths of @KCChiefs linebacker Jovan Belcher and Kasandra Perkins. Our thoughts are with the @NFL community and those affected.

The Pope on Twitter

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Pope Benedict XVI will be launching a new Twitter account at his weekly general audience next week and you can watch it happening live around midday, Rome time, on Wednesday December 12th. This latest new media initiative was presented at a press conference with members of the Pontifical Council for Social Communications on Monday.

The Vatican revealed the new personal Twitter account for Pope Benedict XVI, @Pontifex, on Monday, meaning the leader of the global Catholic Church will officially join millions of people around the globe on the social media site.

@BenedictusPPXVI would be the account name for the 85-year-old pope’s personal account, although @Pope would have been fitting as well. (Benedictus PP XVI is the pontiff’s signature in Latin, with the “PP” standing for papa, the Latin word for pope.)


With @Pontifex, which means “bridge builder” in Latin, the pope chose a handle with another name for the office he holds.

The pope will answer a question about faith in his first tweet, slated for Wednesday, December 12, Vatican officials said. They said that anyone could send in a question via the hashtag #askpontifex or #B16. The Vatican said the initial tweets from the pope will come on Wednesdays in conjunction with his general audiences in Rome, but that the 140-character missals may become more frequent.

The pope’s foray onto Twitter provoked me to ask “What would Jesus have tweeted?”

Creating a Facebook Like Button

I talk to people everyday about Facebook. During these conversations I am always amazed that people don’t know much about Facebook. Sure, everyone can find friends and create a profile. However, there is so much more that people can do with Facebook.

With that in mind I am going to write a series of blog posts that explore some Facebook features in detail.

Back in May Facebook launched the Like button and Like box. That has been replaced with the Like box and Facebook has added another twist to it… besides liking Facebook Fan Pages visitors can like specific blog articles, video, images; and when they like them they will be shared with their friends. Here is an example along with a quick tutorial on creating a like button and box for your website.

Let’s talk about the Like button…

The Facebook Like button is fairly simple. It includes a little thumbs up icon along with a short phrase “Be the first of your friends to like this”. Facebook allows for some minor customization such as width, height, different fonts, and few other tweaks. Truly, there isn’t much to it. Then again, it’s not meant to overshadow your website. It’s meant to share your content with the Facebook community (700+ million users).

Create your own Like buttons…

Searching through the developer section on Facebook you will run into the Like Button page. Here you can create Like buttons for your site. It’s pretty straightforward. First enter the url or web address of the webpage that you want others to like. Choose from a few design elements and grab the code. Bingo, you have a Like button! From there you can paste the code into a blog article (in the HTML source).


Below is some interesting information about the Like Button.

How do I know when a user clicks a Like button?

If you are using the XFBML version of the button, you can subscribe to the ‘edge.create’ event through FB.Event.subscribe.

When will users have the option to add a comment to the like?

If you are using the XFBML version of the Like button, users will always have the option to add a comment. If you are using the Iframe version of the button, users will have the option to comments if you are using the ‘standard’ layout with a width of at least 400 pixels. If users do add a comment, the story published back to Facebook is given more prominence.

What analytics are available about the Like button?

If you visit facebook.com/insights and register your domain, you can see the number of likes on your domain each day and the demographics of who is clicking the Like button.


Social Media: “Et tu, Brute” ?

I have worked as a Social Media marketer for the past six years. During that time I have done some exciting and very creative work.  When I first read the article “Why I Will Never, Ever Hire A “Social Media Expert” by Peter Shankman I thought… “Et tuBrute”!  I thought Peter was one of us. After all Peter is a top marketing consultant and the founder of Help A Reporter Out (HARO). Most people realize that Help A Reporter Out is one of the fastest growing social media services.

I wished it was not true. Say it ain’t so. However, there was no denying it. Here was “Brutus” and his blog post, “Why I Will Never, Ever Hire A “Social Media Expert”.

Then I read the whole post and ended up agreeing whole heartedly with everything Peter writes. There are way too many people out there who think they are a social media guru, rockstar, or savant.

I just moved back to the U.S. after living and working in Europe. When I got back and started looking for jobs, I was genuinely surprised by the number of job postings that were looking for a social media guru, rockstar or savant. I was also amazed at the job descriptions that said things like, “create viral marketing campaigns using social media”.

No doubt, I have a few viral campaigns under by belt. I know firsthand the commitment and creativity needed to generate these campaigns. Unfortunately, the companies looking for a social media guru, rockstar or savant don’t have a clue.  These companies use “social media” buzz words without ever knowing their true meaning. These companies just want to check the social media block. These companies are not dedicated to social media. They are anything but serious.

Personally, I avoid these companies like the plague.

Click to read the article “Why I Will Never, Ever Hire A “Social Media Expert” by Peter Shankman.

Photo Creidt:  Some rights reserved by Rosaura Ochoa : flicker

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