Tag Archives: Pinterest

Chill: Is Pinterest For Video

Pinterest has been blowing up all over the Internet. Pinterest is focused on images, although you can pin videos too. Chill however is a video-only pinboard site, which is its differentiation.

Based in Los Angeles, the site launched in its current iteration one month ago. It has received more than 500,000 unique visitors in the first month. Every day, users share 4,000 videos on the site. But should Chill really be called “the Pinterest of video”?

“It’s not an unfair comparison given we both utilize the masonry user interface and emphasize the sharing of interesting content,” says Founder Brian Norgard. It’s true: A picture (on Pinterest) may be worth 1,000 words. But in a video, you’ll be able to hear and understand all 1,000 words.

These videos will look awesome on you new iPad3—check out this collection of videos showing the insane possibilities!

Pinterest: How It’s Being Used

How It’s Being Used
Perhaps the most powerful business application is the ability to post images of your company’s products on your Pinterest board and link them back to your website. It works as a sort of virtual store catalog.

But remember that this is social media. If you simply display images of your products without contributing other content or sharing other users’ pins, you’ll likely find that people don’t pay much attention. After all, no one likes a self-absorbed blowhard.

Related: Emerging Social Media Sites to Attract Users

But savvy social media users know not to get too promotional. For example, Whole Foods Marketpins pictures of delicious-looking food, food art and images of recycled or reused products to inspire customers to be environmentally responsible. Daniel Gordon, who runs Samuel Gordon Jewelers in Oklahoma City, pins pictures of his rings and watches, but he also has a board for images that make him laugh and other types of products he loves.

Driving Sales
Pinterest already is driving buyers to some websites. In the last six months, the retail deal siteideeli.com has seen a 446 percent increase in web traffic from Pinterest and sales resulting from those visits have increased five-fold.

“We continue the Pinterest conversation with [the] members by following their pins, and we love to give feedback outside of the shopping category — whether that means commenting on a great recipe or [giving] a heart next to our favorite pet pics,” says ideeli.com social media manager Sarah Conley. “We also see Pinterest as a growing resource to better understand our members and the larger retail landscape.”

Is Pinterest Right for Your Business?
The site does have some drawbacks for businesses. If your product or service isn’t particularly visual, your images may not tie directly back to your brand. Pinterest also doesn’t offer business-oriented features, and its search function prioritizes pin and board subjects ahead of “people,” the category that brands would fall into.

The best way to determine if Pinterest could attract buyers is simply to give it a shot. Set up an account and start pinning things that are relevant to your business but not too promotional.

Related: How to Use Social Media for Research and Development

If you run a lawn-care center, for instance, pin pictures of landscaping you find online or snap in your community. If you’re a brick-and-mortar store, pin shots of the interesting sites and people around your neighborhood and photos you take at community events. You also can search through Pinterest’s categories and add some inspirational, funny or beautiful images you find.

Then, follow interesting boards and individuals who post images that inspire you. Once you’ve done some pinning of other people’s content for a week or so and attracted a few followers, create a new board of your products. Add descriptions and perhaps the price to the images. Make sure they link back to your website and start tracking pinterest.com as a referral source in your website analytics.

Next, try creating an image of a special deal or coupon just for your Pinterest followers. Upload it to a new board for Deals. Perhaps offer a prize to the person who gets the most likes or comments on a re-pin of the coupon, and then see who shares it the most. Don’t fret about creating multiple boards. People who follow you will see them all.

In a month or two, see if you’re getting referral traffic or sales. Depending on the results, you may need to tweak your boards with new images and words.

One thing is clear whether you’re on Pinterest for personal or business reasons: the best images — be they funny, beautiful or thought provoking — attract the most attention and followers.


How Pinterest can benefit email marketers

Posted on February 2, 2012 by Christopher Penn


How can marketers use the power of email and Pinterest together to drive retail sales?

I’m sure you have heard, joined or read about Pinterest at some point in the last few months. Although Pinterest has been around since March 2010 and is still an invite only social network, it recently has been gaining a tremendous amount of traction and popularity.

For those of you who are unfamiliar with Pinterest, here’s a quick primer. If you’re familiar with Delicious and other link saving services, Pinterest is a more visual version of those.

Pinning is easy with the Pin It button, a simple drag and drop browser extension. Pinterest is a great way to drive traffic back to your site. Each pinned photo includes a link back to the source site (you click once to see the pin page and again to see the source site). Most pins are photos, but you can pin videos too. If a video link is pinned, Pinterest embeds that video inside the pin. It’s a good way of spreading a tip when it has to be seen to be understood. Repins and likes share a common interest, making it easier to take the conversation to Twitter and Facebook to nurture the relationship.

Yummy Recipes

Pinterest offers a way for brands to build interaction with their audiences and to visually attract current and potential customers. Using the power of image, companies can create interest around products, display more in depth aspects of their business, and ultimately create more personal and visually pleasing social experiences for their audiences.

Once your business has created a Pinterest profile, get the ‘follow’ button for your website so that consumers are encouraged to pin your content and products if they choose. Like all social networks, it’s not simply enough to put the button there though. You need to give users a reason to use it. Interacting with users or giving them useful content that benefits them, beyond what you’re trying to market or sell, will go a long way towards making you more popular on the site. Use this opportunity to build your brand by linking and connecting to people who share the same style or by pinning images that inspire your company’s work. Showcase your style, what makes you different, what your brand stands for and use it as an opportunity to highlight your employees too. Putting a face to your brand is easily done with Pinterest.

Now let’s talk about how your company can utilize this platform to your advantage and drive retail sales.

Improve your click-throughs and spread the word about a new product.

Include your social media campaigns in your emails to build a relationship with your audience. Launch a daily pin theme or have a contest. At a minimum, have links to your Pinterest page in your social sharing section of your email.

Create a daily pin to promote your brand; these usually lead to repeat visitors.

Contests can engage your audience and also get them to your site, browsing your products and linking to them.

When pinning a product, add the product’s price in the description. Doing this will automatically place a banner over the image with the price listed and will also be shown in the gift section of the Pinterest site. This is a way of getting more of a direct response from marketing on Pinterest.

If you’re sending out a weekly newsletter or email, include something like, “See who pinned our products this week” or “Check out which of our products are getting the most attention (pinned) this week by other followers”, in your email linking them to a board you have created showing the results. This is a great way to listen to the customer and show them that you’re listening.

Pinterest’s audience is highly engaged and can easily contribute to your social media campaign going viral. Popular images (with links back to the original source) can get repined on hundreds of other user’s boards. The possibilities with Pinterest are endless. Get on board and start pinning!

Madison Murphy
Marketing Coordinator, WhatCounts

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