Tag Archives: Facebook

Facebook testing ‘Similar To’ feature after users like?

Facebook continues to experiment with ways to entice its users to like more pages, with several users sharing screenshots over Labor Day weekend of a “similar to” module that appeared after users liked pages, suggesting similar pages.

The social network tested a similar feature on mobile in March, and a More Pages You Might Like module began appearing on the desktop version of Facebook in January after pages were liked.

Have you seen this similar to module?

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LinkedIn Adding Threaded Mentions

To make it easier for users to connect LinkedIn has added a way to start conversations, share knowledge with others and ultimately become even better at what you do.

How does it work?

– Begin by typing the name of a connection or a company in your status update box or a comment field on the Homepage.
– Select someone from the list of your connections that appear in the drop-down, complete your status or comment and post it.
– The person or company you mentioned will receive a notification alerting them that they have been mentioned.

In addition to first-degree connections, you can also mention other LinkedIn members engaged in conversations in the comment sections of posts on the LinkedIn Homepage. Mentions will make it easier for you to start conversations with your network while also enabling you to respond in real-time when someone begins a conversation with you. My question is what happens to InMails? Should users even pay for the service?


Facebook Home: A Social Network’s Bid For Mobile

Home, available on a new HTC phone and for download to a half-dozen other HTC and Samsung phones starting April 12, is a suite of Facebook apps that will load as soon as the phone is turned on. It provides a new Facebook-focused home screen that puts instant messages, news feed updates, and photos front and center on the smartphone home screen.


Facebook rolls out threaded replies and comments

After testing the threaded replies feature for months, Facebook is rolling out threaded replies and comments for pages and profiles with more than 10,000 followers. Threaded comments and replies will allow users to reply to specific comments in a thread. The most liked and replied to comments on a post will push their way to the top, while comments that are not replied to or are marked as spam will remain at the bottom. The feature has been in beta since November last year.

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The new comment and reply feature should give page owners a great new way to connect with followers. This upgrade opens up more possibilities for page managers. For example, Reddit-style Q&A sessions will now be possible on Facebook pages. Page managers can simply reply to comments instead of posting a whole new one. Following the stream of a conversation should now be easier. The only thing I am wondering is why it too so long to roll out threaded replies.


What you “like” on Facebook shows who you are.

This should be no surprise to Facebook users but a new study confirms that Facebook ‘likes’ can reveal information about who you are.

Research released Monday shows patterns from these Facebook preferences can provide surprisingly accurate estimates of the user’s race, age, IQ, sexuality and other personal information.

The researchers developed an algorithm that uses Facebook likes which are publicly available unless a user chooses stronger privacy settings to create personality profiles, potentially revealing a user’s intimate details.

These mathematical models proved 88 percent accurate for differentiating males from females and 95 percent accurate distinguishing African-Americans from whites.

The algorithms were also able to extrapolate information such as sexual orientation, whether the user was a substance abuser, or even whether their parents had separated.

This data can be used for advertising and marketing, but it also could make users cringe because of the amount of personal data revealed, the researchers said.

“It’s very easy to click the ‘like’ button, it’s seductive,” said David Stillwell, a psychometrics researcher and co-author of the study with colleagues from Cambridge University and Microsoft Research.

“But you don’t realize that years later all those likes are building up against you.”

Stillwell said that while Facebook data was used in this study, similar profiles could be produced using other digital data including Web searches, emails and mobile phone activity.

Read more:
http://www.latimes.com/news/science/la-sci-facebook-likes-20130312,0,181730.story


Happy Birthday: Facebook turns nine years old

Facebook Birthday

Facebook, the world’s largest social networking site turned nine on today. With well over 1 billion users, it’s hard to believe that the site has only been around for nine years. The site was started on 4 February 2004 by Mark Zuckerberg when he was a sophomore at Harvard University.

Zuckerberg launched an initial version of site, then known as Facemash in 2003. However, Harvard authorities shut the site down because the student information used on the site was obtained by hacking into administration records. Since 2004 Facebook has come along way…

The Facebook


Employers ask job seekers for Facebook passwords

When Justin Bassett interviewed for a new job, he expected the usual questions about experience and references. So he was astonished when the interviewer asked for something else: his Facebook username and password.

Bassett, a New York City statistician, had just finished answering a few character questions when the interviewer turned to her computer to search for his Facebook page. But she couldn’t see his private profile. She turned back and asked him to hand over his login information.

Bassett refused and withdrew his application, saying he didn’t want to work for a company that would seek such personal information. But as the job market steadily improves, other job candidates are confronting the same question from prospective employers, and some of them cannot afford to say no.

In their efforts to vet applicants, some companies and government agencies are going beyond merely glancing at a person’s social networking profiles and instead asking to log in as the user to have a look around.

“It’s akin to requiring someone’s house keys,” said Orin Kerr, a George Washington University law professor and former federal prosecutor who calls it “an egregious privacy violation.”

Questions have been raised about the legality of the practice, which is also the focus of proposed legislation in Illinois and Maryland that would forbid public agencies from asking for access to social networks.

Since the rise of social networking, it has become common for managers to review publically available Facebook profiles, Twitter accounts and other sites to learn more about job candidates. But many users, especially on Facebook, have their profiles set to private, making them available only to selected people or certain networks.

Companies that don’t ask for passwords have taken other steps — such as asking applicants to friend human resource managers or to log in to a company computer during an interview. Once employed, some workers have been required to sign non-disparagement agreements that ban them from talking negatively about an employer on social media.

Asking for a candidate’s password is more prevalent among public agencies, especially those seeking to fill law enforcement positions such as police officers or 911 dispatchers.

Read more via SFGate>>>


Facebook Interest Lists

Facebook introduced a new tool Thursday that allows you to organize your newsfeed into a personalized newspaper.

The feature, which will be rolled out to users in the coming weeks, lets you create and subscribe to topical feeds such as “Recipes” or “Fashion.” Under a list for “Sports,” for instance, you could add the public Facebook pages of all of your favorite teams, athletes, publications and pundits.

It functions much like Twitter lists, which allows you to create and follow lists of users who tweet about the same topics, and Google Reader, which lets you subscribe to folders containing different sources about a single subject.

Your lists will appear on the left-hand side of your newsfeed. Top stories from each interest will occasionally appear in your primary newsfeed.

Interest lists made a brief apperance when Facebook introduced Timeline for brand pages last week. Facebook declined to furnish any details about the feature before Thursday.

Another shot:

Image courtesy of iStockphotoakinbostanci


HootSuite Adds Facebook Friendly Features

HootSuite Adds Some Friendly New Features
I got this exiting email today from Ryan Holmes, CEO HootSuite. Looks like HootSuite is expanding.

Can’t wait to start using these awesome new features!

Hello Ryan,

Big news from HootSuite HQ today: The social media dashboard is now equipped with even fuller Facebook functionality which means you can do even more in the dashboard then ever before!

Now you can manage your Facebook Groups and Events – along with your Profiles and Pages – within HootSuite streams. Plus, you can attach and upload photos directly to Facebook, search all public updates for brand mentions and even geo-locate your campaigns.

More Facebook in your HootSuite
Wall in the Stream
Monitor and manage any Facebook newsfeed directly in a HootSuite streams. Customize with columns for photos, videos, news, groups, and events alongside your profiles and pages.

Monitor HootSuite directly in the Streams

Photo Fun
Make an impact by posting photos directly to Facebook Profiles, Pages and Groups – not just a link, this enhanced functionality allows you to choose and upload your file.

Post Photos directly to Facebook with HootSuite

Brand Specific
Improve your monitoring and posting by filtering Facebook streams to view content from selected users. Plus, new Facebook Search capabilities allow you to search all public posts and save as streams for constant monitoring of keywords and terms.

Filter by Facebook users in HootSuite
Profile Party
Managing a bucket of pages? Easily pick your profiles with an updated Profile Picker allowing you to set favorites, select default profiles and enjoy auto-complete functionality for faster selection.
Feature Friendly
We listen carefully to ideas from our users to make the dashboard as useful as possible. Have a suggestion? Submit it via our Feedback Channel, or vote for another to let us know what you want to see next.

With thanks,

Ryan Holmes

Ryan Holmes, CEO

PS: Did you see the new Facebook release video? It features a new song by “Hey Ocean!” – visit their Facebook Page for a special surprise.


Facebook Places Pulled, Foursquare and Gowalla Rejoice

Rest in peace, Facebook Places. At least that’s what all 6% of the people who actually used it might be saying. It looks like Foursquare is going to win the location-based check-in service battle, as Facebook announced yesterday it would be killing the Facebook Places check-in feature within its mobile app.

Facebook’s Places feature, released a year ago, was thought by many to be a viable competitor to other popular check-in apps like Foursquare and Gowalla, given Facebook’s large user base. However, by last October, only about 6% of Facebook users were touching the service.

Facebook did reveal that, while it is killing Places, it will optionally add locations to users’ status updates or pictures. How useful will it be? Only time will tell, but we think not that useful.

Other check-in applications like Foursquare and Gowalla are likely doing the opposite of mourning Facebook Places’ death. Foursquare, which now has over 10  million users and more than half a million businesses offering deals in conjunction with check-ins, has been especially active lately, recently adding the ability for users to check-in to specific events rather than just the venues associated with them. The company has also partnered with several daily deals sites (LivingSocial, Gilt City, Zozi,  AT&T Interactive, and BuyWithMe), providing better deals to customers that check-in.

Marketing Takeaway

Social media platforms come and go every day. While it’s important to keep tabs on what’s new on the scene and how it can impact your marketing campaigns, be mindful that not every shiny new toy will serve a meaningful purpose in your marketing mix. Not every new social network will be as successful and useful as Facebook, LinkedIn, or Twitter. Similarly, not every successful social media tool will be applicable to every business in every industry.

Pay attention to how people are adopting use of new tools and trends. If they seem to be attracting use from your target audience, consider ways you can take advantage of their popularity in your marketing efforts. That said, don’t overly rely on any one tool. Considering the number of users and the widespread use of Facebook, Facebook Places seemed promising. Now look where it is…


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