Tag Archives: cindy king

Nearby from Facebook helps people discover your business.

New ways for people to discover your business with Nearby

Local businesses have always relied on word-of-mouth recommendations to gain new customers and grow their sales. Whether they’re a new restaurant in the neighborhood, a favorite salon, or a trusted tailor, small businesses often depend on social endorsements to get discovered.

Recommendations from friends become even more important when people are on the go. In fact, 150 million people visit pages on Facebook every day globally. In the US, over half of visitors to Facebook Pages visit from a mobile device.
Today, Facebook has made updates to Nearby, accessed via the Facebook mobile app. In addition to showing which friends have checked in at a particular place, Nearby helps people discover places near them based on their friends’ recommendations. People can explore by category (ex: restaurants or hotels); connect to businesses directly from their phone (by liking, checking in, calling, or getting directions); rate the places they visit via a five-star system; and share their recommendations with friends.
If you have a Page on Facebook with a location, your business now has another way to be discovered by Facebook’s 600 million-plus mobile consumers.
When someone looks for a place, the results that appear in their Nearby list are based on things like their friends’ recommendations, ratings, check-ins, and likes. If you’re a business with a physical location, here’s what you can do to ensure your place is more easily discoverable in Nearby:
  • Update your Page to include all of your basic information, including your address, store hours, phone number, and details about your business in the About section
  • Update your category to make sure you appear when people are looking for your specific type of business
  • Encourage your consumers to like, check into, rate, and recommend your place

Twitter reveals biggest sports trends in 2012

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Looking back on 2012, it was an incredible year in sports. via Katie Linendoll | ESPN.com

The Giants ended the Patriots’ Super Bowl dreams yet again; King James finally won a ring; and Michael Phelps became the most decorated Olympian of all time.

Plus, winter, spring, summer or fall, it always seemed to be Tebow Time. Oh yeah, then there was that whole Linsanity thing.

But which story was the biggest in social media?

Well, the results are in on the social side and Twitter gave us a first look at the year’s biggest athletic events on Twitter, the most retweeted athlete, what was trending in athletics and more.

In related Twitter news, we’ll be at Twitter headquarters this week to speak with the company’s head of sports. Stay tuned for the full interview, along with an article in ESPN The Magazine.


LinkedIn Ads Make Way for Online Video

Companies can now incorporate video into their LinkedIn Ads campaigns. So what do marketers need to know?

The opportunity to get your brand’s message out with video marketing just got a little bit bigger. For those who haven’t heard, LinkedIn now supports online video for social advertising via LinkedIn Ads. Essentially, this means companies that are paying for text-based ads on LinkedIn can now use video as well via the same program.

It will be interesting to see how marketing organization take advantage. Trends show that the use of online video continues to rise with B2B marketers, as video is the sixth most popular content marketing tactic in 2012. (Incidentally, social media – which includes LinkedIn – is number one.) And since creating online video presentations is easier now than ever, this could be another valuable outlet for video marketers.

So how does this whole “LinkedIn video ads” thing work? Here’s a quick rundown of the basics:

  • It’s YouTube-only. Video content for LinkedIn Ads needs to be published to YouTube first before it can be used on LinkedIn. Once your content is live, you can link to it within LinkedIn to create your ad. Earlier this year, YouTube revamped its own advertising platform with TrueView, so companies that are already experimenting with YouTube ads can likely use the same videos for their LinkedIn campaigns.
  • Videos have to be short and to the point. LinkedIn has a limit of 30 seconds for all ad videos, so this is not the place for longer, super-detailed presentations. You can still be clever, of course, but this is primarily the place for product or brand-oriented content.
  • Ads are pay-per-click. Like Google AdWords and YouTube’s TrueView, LinkedIn video ads follow a PPC payment structure. You can set it up so that you only pay for clicks (someone watches your video) or impressions (your video ad appears on someone’s page). There’s no contract, so you can test out LinkedIn video ads, and stop anytime you want to.
  • You can segment your audience. What’s cool about LinkedIn is that it has the inherent ability to segment people based on what they do professionally, which can be a really valuable tool for B2Bs. While other PPC programs are typically geared around keywords and very broad demographics, LinkedIn allows you to target your advertisements toward things like specific job titles, functions, industries and company sizes. This allows you to focus your video content for a specific group of potential buyers, then optimize your campaigns to target that specific segment of business professionals.

You can find out more about LinkedIn video ads here


NFL on Twitter: Week 13

The @49ers and @STLouisRams were just 26 seconds away from their second tie of the season — but that didn’t land them on top of Twitter chatter this week. Instead, the top games were:

1. @giants vs. @redskins
2. @saints vs. @atlanta_falcons
3. @eagles vs. @dallascowboys

Players who received a good deal of Twitter attention this week were @drewbrees, Andrew Luck and @Mark_Sanchez.

 But understandably, fans and NFL players alike overwhelmingly expressed their shock and sorrow concerning the tragic deaths of @KCChiefs linebacker Jovan Belcher and Kasandra Perkins. Our thoughts are with the @NFL community and those affected.


The Pope on Twitter

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Pope Benedict XVI will be launching a new Twitter account at his weekly general audience next week and you can watch it happening live around midday, Rome time, on Wednesday December 12th. This latest new media initiative was presented at a press conference with members of the Pontifical Council for Social Communications on Monday.

The Vatican revealed the new personal Twitter account for Pope Benedict XVI, @Pontifex, on Monday, meaning the leader of the global Catholic Church will officially join millions of people around the globe on the social media site.

@BenedictusPPXVI would be the account name for the 85-year-old pope’s personal account, although @Pope would have been fitting as well. (Benedictus PP XVI is the pontiff’s signature in Latin, with the “PP” standing for papa, the Latin word for pope.)

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With @Pontifex, which means “bridge builder” in Latin, the pope chose a handle with another name for the office he holds.

The pope will answer a question about faith in his first tweet, slated for Wednesday, December 12, Vatican officials said. They said that anyone could send in a question via the hashtag #askpontifex or #B16. The Vatican said the initial tweets from the pope will come on Wednesdays in conjunction with his general audiences in Rome, but that the 140-character missals may become more frequent.

The pope’s foray onto Twitter provoked me to ask “What would Jesus have tweeted?”


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