Year after year, viewers transform Twitter into the social soundtrack of the @MTV Video Music Awards. Last night was no different, as the VMAs brought a party to the streets of Brooklyn as well as to Twitter.
Fans and stars alike tweeted their own commentaries about the show’s performances, awards, and fashions. All in all, there were a total of 18,495,883 Tweets about the VMAs last night according to @Social_Guide.
LinkedIn has made it possible for members to directly apply for jobs that interest them, right from their iOS or Android device. According to the social network over 30 percent of members who view jobs on LinkedIn come from mobile and LinkedIn has made it easier for members to fully complete their job-seeking experience from mobile.
Last month, LinkedIn launched the ability to search jobs on LinkedIn from mobile and “Jobs you may be interested in” feature has been a huge hit with job hunters and even professionals who may not be looking. As a result of the highly personalized job recommendations in the mobile feed, LinkedIn is seeing members who never view jobs on the desktop, viewing and saving jobs on mobile.
That’s the apology that Twitter sent out to three users whose accounts were used without their knowledge in Twitter’s blog post about its TV ad targeting product.
As SFGate.com reported, Twitter was caught making up tweets for those three users in a screenshot that was published on Twitter’s blog. In the original screenshot, Twitter created tweets from those three that talked about a San Francisco business called The Barista Bar. Here’s the original image as captured by SFGate.com.
The three tweets are from users talking about a Barista Bar TV commercial. Later Twitter updated its post with a new screenshot that now shows fake tweets from three Twitter employees.
It’s a minor misstep on Twitter’s part, but embarrassing, nonetheless. William Mazeo, one of the users credited with a fake tweet in the original image, tweeted back after Twitter’s apology and said:
Social Media managers are always looking to create new things with new tools. So, when Vine was unveiled brands started to look for ways to be creative. The amazing thing is how brands have not only taken to Vine, but how they’ve shown entirely new sides to themselves.
This article by Hootsuite shows how Oreo, Lowe’s and General Electric are using Vine to bring their brands to a new level.
Oreo teaches viewers a quick little trick on how to make cookie sprinkle, Lowe’s offers a quick way to get ride of squirrels, and General Electric tries to get you excited about science.
Don’t forget they do all of this incredibly well in only six seconds.
What can digital marketers learn from these three brands?
Maybe it’s not to push your products and/or services but to show how fun and versatile they are. Delivering instruction in a cool way seems to be paying dividends.We are just starting to dig into Vine, but it seems, at the very least, it is a new opportunity for brands to get creative and connect with their fans.
Another innovative step for Twitter in its bid to step up the pace with advertising on its platform: today the company announced that it would soon start “experimenting” with ways of making ads more “useful” by matching ads more closely to users on Twitter using retargeting technology. Retargeting will rely on a browser cookie ID that gets matched to Twitter accounts and/or on contacts from, say, a businesses’ mailing list getting matched up with Twitter account names.
Earlier this week there was a cultural gabfest on Twitter about the controversial cover of The New Yorker that showed Sesame Street’s Ernie and Bert intimately watching the Supreme Court’s overturning of DOMA.
For those who aren’t aware, DOMA is the Defense of Marriage Act, which was enacted in 1996. It allowed states to ban same-sex marriages.
Twitter was in an uproar over the cover, and it appeared the sentiment was split yet very emphatic. Some netizens — on both sides of the same-sex marriage debate — have slammed the magazine for sexualizing the children’s show and its characters, while others have called the cover art “demeaning” and “crass.”
I am not sure if the social media team @NewYorker were prepared for or even knew that the cover was going to stir the pot. Getting a heads-up from the editorial team would of been great. The New Yorker didn’t do much in response to the uproar, but in this rare instance they didn’t really have to. At the end of the day, The New Yorker is proving that bold strokes sometimes pay off.
Ridiculous day on wallstreet. The Dow Jones Industrial average dropped around 125 points in minutes. Then it recovered just as quickly. It turns out there was a fake news report sent from the Associated Press @AP Twitter account.
In reality the account was hacked by the Syrian Electronic Army. See their Twitter account below @official_SEA6.
It was the third high-profile corporate account to be hacked in recent months. In February, Burger King’s Twitter account was hacked, the company’s logo was replaced by a McDonald’s logo and rogue announcements began to appear. A day later the Twitter account for Jeep was also attacked.
I think it’s time for Twitter to do two things.
1) Stop screwing around with new services like Twitter Music and Twitter Cards until the site is password secure.
2) Go to two factor authentication to stop password hacks.