Category Archives: LinkedIn

LinkedIn Adding Threaded Mentions

To make it easier for users to connect LinkedIn has added a way to start conversations, share knowledge with others and ultimately become even better at what you do.

How does it work?

– Begin by typing the name of a connection or a company in your status update box or a comment field on the Homepage.
– Select someone from the list of your connections that appear in the drop-down, complete your status or comment and post it.
– The person or company you mentioned will receive a notification alerting them that they have been mentioned.

In addition to first-degree connections, you can also mention other LinkedIn members engaged in conversations in the comment sections of posts on the LinkedIn Homepage. Mentions will make it easier for you to start conversations with your network while also enabling you to respond in real-time when someone begins a conversation with you. My question is what happens to InMails? Should users even pay for the service?

Stupid Things People Do On Social Sites Part:2

A 16-hour standoff with police ended with a suspect who was holed up in a motel room allegedly shooting himself, but not before posting updates

 about the tense situation on Facebook.

Jason Valdez, 36, was wanted on a felony drug warrant in Ogden, Utah, but refused to come out of a motel room there and refused to let an acquaintance in the room with him go free.

Police tried serving the warrant at around 5 p.m. last Friday, but Valdez barricaded himself in the room with the aquaintance, a woman. That led to a SWAT team on the scene, and police and family members trying to negotiate with Valdez. During those subsequent 16 hours, Valdez posted photos and updates on Facebook, according to police.

“I love u guyz and if I don’t make it out of here alive that I’m in a better place and u were all great friends,” was among the first things he said on the social networking site, according to police.

Family members and friends were using Facebook to communicate with Valdez. One friend posted: “Hey jason. im praying for u. i hope u make the right decision. god is wit u. listen to him. much love,” according to KSL-TV.

Valdez also put word forth on Facebook around the next morning that he would release the acquaintance-turned-hostage, identified as “Veronica.”

“Well everyone im letting Veronica go here real soon but this is the end,” he said on Facebook.

Once the SWAT team finally got into the motel room, according to theStandard-Examiner and KRIS-TV, Valdez fired at police, then shot himself in the chest. He was taken to an area hospital, where he remains in critical condition.


LinkedIn IPO to List on NYSE.


New in today’s updated LinkedIn IPO filing: the social networking company for business professionals has decided to list its shares on the New York Stock Exchange.

The LinkedIn IPO — one of the most high profile tech-stock debuts of 2011 — is a big psychological boost for the Big Board, which is fighting off a unwanted acquisition overture led by the Nasdaq stock exchange. Nasdaq,  of course, is a traditional haven for tech stocks and would have been an obvious choice for LinkedIn.

Other recent tech-stock listing wins for NYSE include today’s debut for Chinese Internet giant RenRen, often referred to as the Facebook of China. Online-music service Pandora Media also has applied to list on the NYSE, under a coveted one-letter stock symbol, “P.”

NYSE and Nasdaq fiercely fight over prominent stock listings, and take joy in poaching listing companies from the other. Listings also have become a battering ram in the heated war over a NYSE acquisition. An annoyed-sounding NYSE CEO Duncan Niederauer last month lashed out angrily at Nasdaq for suggesting the Big Board was losing ground in stock listings.

“You’ll also read some stories that says, the NYSE isn’t competitive anymore going after IPOs, or NYSE Euronext: we’re not well positioned,” Niederauer said last month in a message to his troops. “More than 80% of IPO issuance in the US in the last couple years has happened at the NYSE.  You can do the math and figure out where the other less than 20% has gone.”

For its NYSE listing, LinkedIn has chosen the stock symbol “LNKD.” Steve Rubis on Twitter reminded Deal Journal that a perhaps more logical ticker — LINK — already is taken by a small company called Interlink Electronics.

Also in the updated IPO documents, LinkedIn disclosed that its first-quarter revenue accelerated a bit from the growth pace of 2010. LinkedIn said it generated $93.9 million in net revenue for the three months ended March 31, a 110% jump from the same three-month period of 2010. For all of last year, the company pulled in $243 million in revenue, about 102% more than in 2009.

LinkedIn eked out $1.28 million in income from operations for the first quarter, down from $3.2 million in the same period of 2010.

LinnkedIn also disclosed it has more than 100 million members, up from more than 90 million when it last filed its IPO materials a month ago.

Should Google Buy LinkedIn, Now Before It’s Too Late?


Google’s new CEO Larry Page is all about winning in social, tying every Googler’s bonus to the success of the company’s social strategy.

And he’s right: Google absolutely needs to win in social because social is driving an ever increasing share of online traffic, and traffic is power and money.

An obvious shortcut for Google to win social is buying other successful social companies.

The company that most often comes up as a potential target is Twitter, because it’s the biggest Facebook rival and it’s struggling to find a good business model, which means Google could be a long term home for it. But Twitter doesn’t want to sell.

One that gets less talked about is LinkedIn, because LinkedIn is more “niche” (albeit a huge niche). But with yesterday’s news that LinkedIn is becoming a traffic firehose with its new focus on content, we should note the big reason why LinkedIn would make a very valuable social property for Google.

LinkedIn has one thing that no one else except Facebook has: REAL IDENTITIES.

The focus on real identities is one of the biggest factors in Facebook’s success. At the beginning, you could only sign up with a college, and then a work email, which made people sign up with their real identities. Today Facebook still enforces its only-real-names policy.

Real identities are why people go on Facebook all the time. It makes the site feel more trustworthy. It makes sure people have their real friends on there with real photos. Being an online identity repository and system is a huge competitive advantage for Facebook, and something it’s doing effortlessly despite every big company trying and failing to get people to use their real identities online. Real identities are what makes social networks “stick” and be so valuable.

With LinkedIn, Google would instantly get a database of 100 million real and valuable identities, which it can then cross-pollinate with Google Profiles, its own ho-hum effort to get people to give it their own real identities.

LinkedIn can then evolve its focus slowly and progressively away from “merely” professional networking. The barrier between personal and professional identity online is getting blurrier and blurrier anyway. Services like Twitter and are already hard at work obliterating that distinction. That would be bad for LinkedIn as a standalone company, but great for a Google-owned LinkedIn.

Sharing content is another big social network activity that LinkedIn is already shifting to, and combining Google’s new sharing service +1 with LinkedIn would give it that instant boost. LinkedIn would stop being a resume database but become a sharing hub for information like Facebook and Twitter.

Integrating LinkedIn profiles and Gmail, like third-party tools like Rapportive already do, would also be a big boon: opening an email you would see not only a person’s email and “name” but their real identity. Integrating LinkedIn and Gmail that way might cause privacy jitters (but again, some tools already do this using publicly available info and APIs) but it would improve Gmail and drive a huge new wave of signups to LinkedIn.

In time, LinkedIn could go from being a social network for execs, to a social network for people who have jobs, to a social network for everyone. That would be a real threat for Facebook.

If Google wants to buy LinkedIn, it had better do it soon rather than before it gets a huge IPO pop. So it’s something to think about.
Read more:

LinkedIn Becoming A Traffic Firehose?


Out of nowhere, Business Insider started seeing real referral traffic from LinkedIn last month.The chart below illustrates the spike.

LinkedIn product manager Liz Walker tells us the traffic is coming from a bunch of sources – mostly new products like, newsletters, and LinkedIn News.

All of these sources are programmed by LinkedIn populated “inShares,” which are kind of like Facebook “likes” or Twitter “re-tweets.”

Who knew?

Google, by the way, is trying to pull of a similar trick with its +1 button.  Larry Page is obsessed with figuring out social. He’s worried about how people are finding content in their Facebook News Feeds and Twitter streams before they ever think to Google search for it. Maybe he should worry about Linkedin, too. Maybe he should just buy LinkedIn.

Leads via LinkedIn Groups Most Likely to Convert

Nearly one in four visitors (24%) to B2B websites referred by LinkedIn are enterprise visitors—those arriving at sites via corporate IP addresses—according to a report by LeadFormix. Among such visitors, or leads, those referred by LinkedIn “groups” are the most likely to complete a form-fill, or convert.

Below, other findings from the LeadFormix report titled “Why Should You Use LinkedIn for B2B Lead Generation?”
Enterprise Visitors by LinkedIn Source

More than one-half of enterprise visitors arrive at websites from individual profile pages (35.7%) or company profile pages (16.3%), whereas 16.4% arrive via “groups” and 3.6% via LinkedIn ads.



To analyze which sections within LinkedIn drive form-fills, numbers of completed form-fills are broken out by the sources of their visits.

LinkedIn “groups” accounts for the biggest percentage of form-fills overall, roughly 57.0%, followed by individual profiles (11.5%) and company profiles (9.2%).

Visitors arriving via “groups,” however, are the most likely to complete form-fills (38%), likely the result of the nature of those groups (i.e., people with similar professional interests) fitting a certain profile or target audience.

LinkedIn ads also drive conversion: 21.0% of website visitors arriving via LinkedIn ads complete form-fills.

First-Time Visitors

Nearly one-half (45%) of all leads to websites arriving from LinkedIn are first-time visitors. That level is higher for those arriving via “groups” (63.2%) and “answers” (70.0%), but lower among those motivated by jobs information (24.52%).

Which Web Pages Lead Visits

Leads referred to B2B websites from LinkedIn are most frequently visit the “careers” pages and “contact us” pages of a website.

Visiting a “homepage” ranks third, followed by the “about us” and “management” pages.

Time Spent on Referred Websites

On average, leads from LinkedIn spend roughly 2.2 minutes visiting websites. Visitors arriving via LinkedIn “news,” however, browse sites relatively quickly (1.82 minutes), whereas those who come from LinkedIn ads or “answers” spend more time on websites, 3.43 minutes and 3.23 minutes, respectively.

About the data: Findings are based on LinkedIn visitor data collected from the websites of 289 B2B clients of LeadFormix in February 2011.
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LinkedIn Today: Great Launch?

The release of LinkedIn Today really got me thinking about what a powerful service LinkedIn has become. With over 100 million users world wide it has become a great social media destination. Linkedin is a gold mine that social media professionals should dig into.

When one looks at social media brand building tools I think Twitter is the most important platform. Then I would put LinkedIn as second before Facebook.

I also love the way Linkedin has not tried to copy or become a Facebook like social media site. LinkedIn makes small changes here and there and goes about it’s business of becoming a great social media tool.

Having said all that…

I’ll admit when I saw that Linkedin was releasing a news service I was skeptical. Like the news services we already have are not enough.

Then I looked at the content and presentation of LinkedIn Today and was pleasantly surprised. The service is business focused and relevant. LinkedIn Today aims to create a news destination for professionals based on connections and groups. The fact that the information is based on my industry peers, connections, and groups makes it almost instantly relevant to me.

The LinkedIn Today service is available online or via the network’s iPhone app. That means busy professionals can view stories that  are popular among their friends, co-workers, and connections on the go.

“You know and trust most of your connections and coworkers, so if they share an article, it’s a good signal that it’s something you should be paying attention to,” Liz Reaves Walker explained in a post on the LinkedIn Blog.

Plenty of recent social media facts and figures:

Plenty of recent facts and figures have helped to hammer this point home:

Social Media Driving the Venture Capital World

Reading the WSJ this weekend I saw an interesting Social Media article entitled: A Have and Have-Not Venture World. Top venture capital firms like Acccel Partners and Kleiner Perkins Caufield & Byers are all riding the “frenzy” around companies like Facebook inc. and Groupon Inc. to raise billions of dollars in new funds.

These Venture capital firms have to ride the Social Media bubble because there are not many bright places in the economy to invest.

Venture capital firms have been hit hard by the current financial predicament. In 2010 only 119 new venture funds were raised, totaling $11.6 billion in assets. That is down from 215 new venture funds totaling $40.1 billion in 2007, according to research firm Venture Source.

Today’s fund-rising marketing is about a have and have not market,” says Christopher Douvos, co-head of private –equity investing for the Investment Fund for Foundations, an organization that invests in venture-capital funds on behalf of non-profits. “The capital is really focused on accessing the best-performing funds.”

Like always venture capital firms are trying to focus on the best performing funds. And low and behold Social Media ventures are returning big for venture capital firms. For instance Accel, the Palo Alto, California, venture firm alone has raised four new funds based on Social Media. These finds alone have been targeted at more than $2 billon.

Reading the whole article one can see that the best performing funds are those that have anything to do with up and coming Social Media companies similar to Facebook, Twitter, Four Square, and Groupon…

Not only is Social Media driving the Venture Capital market. Social Media is also driving the mobile phone market.  My next blog post will discuss how social media communities  like Facebook and Twitter are influencing cell phone development.

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