Category Archives: Facebook

The #Selfie Experience [Infographic]

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2005 to 2008 was dominated by MySpace, the largest social network then who started the selfie concept by letting users upload a ‘MySpace pic.’

Fast forward to August 28, 2013, when ‘Selfie’ has been officially added to Oxford Dictionary.

All kinds of people from kids to important public figures like The Pope have starting taking selfies.

Here are the top ten hash tags on Twitter related to Selfie, with over 41 million photos: #selfie, #selfies, #selfiesunday, #selfiesaturday, #selfienation, #selfiee, #selfiesfordays, #selfiecentral, #selfiemonday, #selfieee.

The infographic below by ebay talks about the top 25 Twitter Celebrities, calculated by the number of their posted Selfies, with Miley Ray Cyrus topping the charts.

Surprisingly enough, Barack Obama has tweeted 0 selfies out of 1,463 messages containing photo or video, the lowest selfie rate out of top 100 Twitter Celebrities.

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Facebook Launches Program to Expedite Reports of Cyberbullying

From U.S. News:

Facebook announced Thursday it will launch a new campaign to combat cyberbullying, in a partnership with the state of Maryland, where the company will begin a pilot program.

The new program will give school teachers and staff a streamlined channel to report potential cyberbullying incidents on Facebook, according to an announcement from Maryland Attorney General Douglas Gansler. Each school system will have one point person who deals directly with Facebook to resolve any questionable activity that is not resolved through Facebook’s standard reporting system within 24 hours, through the site’s “Educator Escalation Channel.”

“Too often, we read headlines about cyberbullying that inflicts serious emotional trauma on children, or worse yet, ends in tragedy,” Gansler said in a statement. “We can no longer brush off these episodes and we must reject a ‘kids will be kids’ mentality that ignores how to confront this troubling trend.”

Nationwide, 28 percent of middle and high school students experience some type of bullying, according to PACER’s National Bullying Prevention Center. But the majority of students who said they were bullied did not report it.

(Read More)


Facebook Home: A Social Network’s Bid For Mobile

Home, available on a new HTC phone and for download to a half-dozen other HTC and Samsung phones starting April 12, is a suite of Facebook apps that will load as soon as the phone is turned on. It provides a new Facebook-focused home screen that puts instant messages, news feed updates, and photos front and center on the smartphone home screen.


What you “like” on Facebook shows who you are.

This should be no surprise to Facebook users but a new study confirms that Facebook ‘likes’ can reveal information about who you are.

Research released Monday shows patterns from these Facebook preferences can provide surprisingly accurate estimates of the user’s race, age, IQ, sexuality and other personal information.

The researchers developed an algorithm that uses Facebook likes which are publicly available unless a user chooses stronger privacy settings to create personality profiles, potentially revealing a user’s intimate details.

These mathematical models proved 88 percent accurate for differentiating males from females and 95 percent accurate distinguishing African-Americans from whites.

The algorithms were also able to extrapolate information such as sexual orientation, whether the user was a substance abuser, or even whether their parents had separated.

This data can be used for advertising and marketing, but it also could make users cringe because of the amount of personal data revealed, the researchers said.

“It’s very easy to click the ‘like’ button, it’s seductive,” said David Stillwell, a psychometrics researcher and co-author of the study with colleagues from Cambridge University and Microsoft Research.

“But you don’t realize that years later all those likes are building up against you.”

Stillwell said that while Facebook data was used in this study, similar profiles could be produced using other digital data including Web searches, emails and mobile phone activity.

Read more:
http://www.latimes.com/news/science/la-sci-facebook-likes-20130312,0,181730.story


Happy Birthday: Facebook turns nine years old

Facebook Birthday

Facebook, the world’s largest social networking site turned nine on today. With well over 1 billion users, it’s hard to believe that the site has only been around for nine years. The site was started on 4 February 2004 by Mark Zuckerberg when he was a sophomore at Harvard University.

Zuckerberg launched an initial version of site, then known as Facemash in 2003. However, Harvard authorities shut the site down because the student information used on the site was obtained by hacking into administration records. Since 2004 Facebook has come along way…

The Facebook


Employers ask job seekers for Facebook passwords

When Justin Bassett interviewed for a new job, he expected the usual questions about experience and references. So he was astonished when the interviewer asked for something else: his Facebook username and password.

Bassett, a New York City statistician, had just finished answering a few character questions when the interviewer turned to her computer to search for his Facebook page. But she couldn’t see his private profile. She turned back and asked him to hand over his login information.

Bassett refused and withdrew his application, saying he didn’t want to work for a company that would seek such personal information. But as the job market steadily improves, other job candidates are confronting the same question from prospective employers, and some of them cannot afford to say no.

In their efforts to vet applicants, some companies and government agencies are going beyond merely glancing at a person’s social networking profiles and instead asking to log in as the user to have a look around.

“It’s akin to requiring someone’s house keys,” said Orin Kerr, a George Washington University law professor and former federal prosecutor who calls it “an egregious privacy violation.”

Questions have been raised about the legality of the practice, which is also the focus of proposed legislation in Illinois and Maryland that would forbid public agencies from asking for access to social networks.

Since the rise of social networking, it has become common for managers to review publically available Facebook profiles, Twitter accounts and other sites to learn more about job candidates. But many users, especially on Facebook, have their profiles set to private, making them available only to selected people or certain networks.

Companies that don’t ask for passwords have taken other steps — such as asking applicants to friend human resource managers or to log in to a company computer during an interview. Once employed, some workers have been required to sign non-disparagement agreements that ban them from talking negatively about an employer on social media.

Asking for a candidate’s password is more prevalent among public agencies, especially those seeking to fill law enforcement positions such as police officers or 911 dispatchers.

Read more via SFGate>>>


Does your Facebook Social Media Manager know strategy?

dashboard mashup

Your brand’s success on Facebook depends on how you integrate social media into your overall marketing mix

Has your brand unknowingly placed limits on itself with its Facebook strategy? I’ve spoken to over a hundred brands — in particular, to the folks who are in charge of their Facebook presence. These companies included consumer packaged goods businesses, banks, retailers and more, all in a wide range of size and brand recognition. From those conversations, I’ve noticed that there are three primary types of individuals guiding their Facebook strategy:

  • Brand marketer: This is most often a mid-level manager with responsibility for social and sometimes another channel such as SEO or advertising. They care initially about fan counts, and once their presence is larger, they want engagement. They don’t know how to measure engagement, which means they are not sure how to optimize in a scientific method. So they buy a number of tools and spend money, since Facebook and their ad agency tells them to, plus their competitors are doing it.
  • Customer care manager: They see Facebook as an extension of the phone and email channels, which means the page is a complaints board that needs moderating. In retail, they can’t avoid customers who complain, so they spend their day responding to the wall. They also buy tools — primarily wall management. But as their presence grows, they can’t keep up, don’t have resources, and soon have a polluted channel. Without the coordination of other marketing channels, there is no branding power, just a reactive apology center. This person is usually lower level, as the brand hasn’t figured out a strategy for brand management and the integration of multiple paid and organic channels.
  • Direct marketer: They are held to return on investment, just like their counterparts who manage pay per click or direct mail. They live and die by the holy metrics of conversion rate, margin, and ROAS (Return On Advertising Spending). Brand investment or nurturing of the customer relationship doesn’t matter, since every touch is measured by how many conversions happen immediately in that visit. So they continue to spend money on bottom of funnel marketing that is less about demand generation as opposed to demand collection. They don’t realize or pay credence to an early touch or recommendation that can lead to a sale later. This is especially true in B2B, which has a lengthy funnel. Attribution modeling is in its infancy, so this problem will linger for quite some time.

Recognize any of these three as your role? It’s like the blind men and the elephant. I met with a telecom company to discuss their social media strategy (name withheld to protect the guilty) and pointed out that customers were complaining in droves on their Facebook wall. Their head of customer care, the guy who runs the call centers, pointed at the social guy. But the social guy assumed that it was a customer care function. We see this all the time.

Your social media channel doesn’t need to produce its own content, it need only leverage the power of your existing brand assets.

The fundamental issue is that social media is not just another marketing silo. Rather, it’s a layer that cuts across all marketing functions (and even beyond marketing). I feel bad for the company that appoints a VP of Social, unless that person’s role is primarily spent on coordination vs. execution. The moon doesn’t generate its own light — it reflects the light of the sun. Your social media channel doesn’t need to produce its own content, it need only leverage the power of your existing brand assets.

Your brand’s success on Facebook is a matter of how well you can connect people who love you in the real world — not Facebook fans, but real-world fans — to hit the Like button on Facebook. It’s hard to like something you don’t already know about. I’m not saying you can’t do customer acquisition with Facebook. Instead, I’m saying the first step is to harvest the low-hanging fruit of customers who already know you. And only then can leverage the recommendations of those fans to drive new fans. This “friend of fan” targeting yields often a doubling of CTR (click-through rate).

nike facebook dashboard

So ask yourself:

  • What is the gap between your real-world presence and your Facebook presence? Perhaps look at your monthly unique visitors and compare that with how many active visitors you have on Facebook. Perhaps you have a portfolio of products — if you’re the NFL, you have multiple teams with multiple players. If you manufacture soaps and shampoos, aggregate your portfolio there.
  • How are you doing vs. competitors and similar companies? Do you know how you stack up not just in audience size, but quality of that audience measured by engagement rate, conversion rate, referral rates, and even metrics such as Net Promoter Score? Yes, there are ways to approximate any of these metrics, which will be the topic of a separate article.
  • What is a fan worth to you? Now, this is a trick question, because it assumes that there is a value for fans in the real world, that you are able to capitalize upon it, and that you can measure the overlaps with other channels. Yes, your social media can impact your in-store sales in the same way that a TV or radio campaign can. And your TV campaigns will drive traffic to Google and Facebook, while your Facebook presence can increase conversion rate in your email channel.
First, get a strategy in place — and then start measuring

Marketing is the fuzzy science (arguably more science than art) of allocating your budget between different channels. If you are the CMO or someone with budget authority, you have to decide how to spend the chips that you have. If you have a common metric that guides the allocating decision (and you should), then you must have in place a measurement strategy that encompasses the above channels. And as we’ve seen, Facebook is part branding, customer care, and direct marketing — so you must have weighting in all areas.

It’s 2011 and the game is just starting. But before you start hiring like mad, running ad campaigns, and buying tools like they’re going out of style, I recommend getting a basic strategy in place that is measurable. How else will you be able to justify that you’re adding worth to the organization, defend your existence, and fight the internal battle for more resources?



The danger of buying Facebook fans.

A word of warning to brands looking to expand their Facebook footprint: There are no shortcuts

Should you “buy” Facebook fans from vendors that sell on a cost-per-fan basis? I have gotten this question a lot over the last couple of years, so let this article be your guide.

The short answer is: If it sounds too good to be true, then listen to your instincts. Whatever you decide, make sure the ads are being run in your own account, no matter what excuse they give you.

You’ve probably come across services that promise to deliver fans for just pennies each. (Or even cheaper!) That’s like saying you can buy a brand new iPod for a dollar. What’s the catch? Most of them can’t deliver, and most of the ones that do are offering you what’s effectively poison. Some reputable social advertising agencies like Epic Social can deliver you quality, but they are rare.

The top varieties of Facebook flim-flam

Here are the main flavors of snake oil, why they’re dangerous, and how to spot them:

Get 10,000 fans!

FB-fan-sites

If you see any variation of this, run. Often they have only a couple of hundred fans themselves. It’s no different than SEO vendors that promise links and yet have no Google PageRank or inbound links to show for themselves. Notice that you don’t see any customer testimonials — at least not real ones. And their fan page looks like something pulled out of an infomercial selling dietary supplements. They probably just switched the images out on that landing page to sell whatever is hot.


Stupid Things People Do On Social Sites Part:2

A 16-hour standoff with police ended with a suspect who was holed up in a motel room allegedly shooting himself, but not before posting updates

 about the tense situation on Facebook.

Jason Valdez, 36, was wanted on a felony drug warrant in Ogden, Utah, but refused to come out of a motel room there and refused to let an acquaintance in the room with him go free.

Police tried serving the warrant at around 5 p.m. last Friday, but Valdez barricaded himself in the room with the aquaintance, a woman. That led to a SWAT team on the scene, and police and family members trying to negotiate with Valdez. During those subsequent 16 hours, Valdez posted photos and updates on Facebook, according to police.

“I love u guyz and if I don’t make it out of here alive that I’m in a better place and u were all great friends,” was among the first things he said on the social networking site, according to police.

Family members and friends were using Facebook to communicate with Valdez. One friend posted: “Hey jason. im praying for u. i hope u make the right decision. god is wit u. listen to him. much love,” according to KSL-TV.

Valdez also put word forth on Facebook around the next morning that he would release the acquaintance-turned-hostage, identified as “Veronica.”

“Well everyone im letting Veronica go here real soon but this is the end,” he said on Facebook.

Once the SWAT team finally got into the motel room, according to theStandard-Examiner and KRIS-TV, Valdez fired at police, then shot himself in the chest. He was taken to an area hospital, where he remains in critical condition.

 


Can’t Believe the Stupid Things Done on Social Sites. Part I

Police arrested six suspects between the ages of 16 and 23 who allegedly wrecked up a hotel room, then put photos of the damage on Twitter.

Oh, and just to be thorough, the suspects also posted photos of the nearby spa area that was damaged, too, at the hotel in South Charleston, West Virginia.

The party-goers “caused about $13,885 in damage, according to a criminal complaint filed in Kanawha County Magistrate Court,” reports the Charleston Gazette. “That total does not include damage the men had allegedly done to the hotel’s sprinkler system, the complaint states.”

South Charleston Police Officer E.M. Peterson said the suspects apparently rented the room to party. Three of the six “wrote messages back and forth on Twitter as they destroyed the hotel room, and posted pictures of the carnage along the way,” including photos of themselves, the newspaper said.

That made it pretty easy for police to ID and arrest the suspects.

“These kids handed me this case,” Peterson told the newspaper.

 

 

 


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