Social Media managers are always looking to create new things with new tools. So, when Vine was unveiled brands started to look for ways to be creative. The amazing thing is how brands have not only taken to Vine, but how they’ve shown entirely new sides to themselves.
This article by Hootsuite shows how Oreo, Lowe’s and General Electric are using Vine to bring their brands to a new level.
Oreo teaches viewers a quick little trick on how to make cookie sprinkle, Lowe’s offers a quick way to get ride of squirrels, and General Electric tries to get you excited about science.
Don’t forget they do all of this incredibly well in only six seconds.
What can digital marketers learn from these three brands?
Maybe it’s not to push your products and/or services but to show how fun and versatile they are. Delivering instruction in a cool way seems to be paying dividends.We are just starting to dig into Vine, but it seems, at the very least, it is a new opportunity for brands to get creative and connect with their fans.