New Yorker Cover Causes Social Explosion

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Earlier this week there was a cultural gabfest on Twitter about the controversial cover of The New Yorker that showed Sesame Street’s Ernie and Bert intimately watching the Supreme Court’s overturning of DOMA.

For those who aren’t aware, DOMA is the Defense of Marriage Act, which was enacted in 1996. It allowed states to ban same-sex marriages.

Twitter was in an uproar over the cover, and it appeared the sentiment was split yet very emphatic. Some netizens — on both sides of the same-sex marriage debate — have slammed the magazine for sexualizing the children’s show and its characters, while others have called the cover art “demeaning” and “crass.”

I am not sure if the social media team @NewYorker were prepared for or even knew that the cover was going to stir the pot. Getting a heads-up from the editorial team would of been great. The New Yorker didn’t do much in response to the uproar, but in this rare instance they didn’t really have to. At the end of the day, The New Yorker is proving that bold strokes sometimes pay off.

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About Ryan Swindall @Ryan_Swindall

Social Media Manager at Accellion View all posts by Ryan Swindall @Ryan_Swindall

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