Monthly Archives: March 2013

Facebook rolls out threaded replies and comments

After testing the threaded replies feature for months, Facebook is rolling out threaded replies and comments for pages and profiles with more than 10,000 followers. Threaded comments and replies will allow users to reply to specific comments in a thread. The most liked and replied to comments on a post will push their way to the top, while comments that are not replied to or are marked as spam will remain at the bottom. The feature has been in beta since November last year.

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The new comment and reply feature should give page owners a great new way to connect with followers. This upgrade opens up more possibilities for page managers. For example, Reddit-style Q&A sessions will now be possible on Facebook pages. Page managers can simply reply to comments instead of posting a whole new one. Following the stream of a conversation should now be easier. The only thing I am wondering is why it too so long to roll out threaded replies.


What you “like” on Facebook shows who you are.

This should be no surprise to Facebook users but a new study confirms that Facebook ‘likes’ can reveal information about who you are.

Research released Monday shows patterns from these Facebook preferences can provide surprisingly accurate estimates of the user’s race, age, IQ, sexuality and other personal information.

The researchers developed an algorithm that uses Facebook likes which are publicly available unless a user chooses stronger privacy settings to create personality profiles, potentially revealing a user’s intimate details.

These mathematical models proved 88 percent accurate for differentiating males from females and 95 percent accurate distinguishing African-Americans from whites.

The algorithms were also able to extrapolate information such as sexual orientation, whether the user was a substance abuser, or even whether their parents had separated.

This data can be used for advertising and marketing, but it also could make users cringe because of the amount of personal data revealed, the researchers said.

“It’s very easy to click the ‘like’ button, it’s seductive,” said David Stillwell, a psychometrics researcher and co-author of the study with colleagues from Cambridge University and Microsoft Research.

“But you don’t realize that years later all those likes are building up against you.”

Stillwell said that while Facebook data was used in this study, similar profiles could be produced using other digital data including Web searches, emails and mobile phone activity.

Read more:
http://www.latimes.com/news/science/la-sci-facebook-likes-20130312,0,181730.story


Twitter hack brings Burger King 60K new followers

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It’s amazing but true. Burger King saw a surprising upside after its Twitter stream was recently compromised: Tens of thousands of people began following its account.

The company had about 50,000 followers before the hack, but that number shot up to more than 110,000 after the incident. “Interesting day here at Burger King, but we’re back!” Burger King tweeted. “Welcome to our new followers. Hope you all stick around!”

Twitter promotes its platform as a tool that companies can use to reach out to customers. But this incident turned that model on its head: Outreach efforts led to embarrassment with the hack, but then the apparent security breakdown aided outreach by generating new contacts with potential customers.

At one point, Burger King’s profile message said that the company had been sold to McDonald’s.

McDonald’s denied involvement, tweeting, “We empathize with our @BurgerKing counterparts…. We had nothing to do with the hacking.” It was unclear who was responsible.

In early February, Twitter said its servers had been breached by “extremely sophisticated” hackers who may have made off with the names and passwords of 250,000 users.


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