Nearby from Facebook helps people discover your business.

New ways for people to discover your business with Nearby

Local businesses have always relied on word-of-mouth recommendations to gain new customers and grow their sales. Whether they’re a new restaurant in the neighborhood, a favorite salon, or a trusted tailor, small businesses often depend on social endorsements to get discovered.

Recommendations from friends become even more important when people are on the go. In fact, 150 million people visit pages on Facebook every day globally. In the US, over half of visitors to Facebook Pages visit from a mobile device.
Today, Facebook has made updates to Nearby, accessed via the Facebook mobile app. In addition to showing which friends have checked in at a particular place, Nearby helps people discover places near them based on their friends’ recommendations. People can explore by category (ex: restaurants or hotels); connect to businesses directly from their phone (by liking, checking in, calling, or getting directions); rate the places they visit via a five-star system; and share their recommendations with friends.
If you have a Page on Facebook with a location, your business now has another way to be discovered by Facebook’s 600 million-plus mobile consumers.
When someone looks for a place, the results that appear in their Nearby list are based on things like their friends’ recommendations, ratings, check-ins, and likes. If you’re a business with a physical location, here’s what you can do to ensure your place is more easily discoverable in Nearby:
  • Update your Page to include all of your basic information, including your address, store hours, phone number, and details about your business in the About section
  • Update your category to make sure you appear when people are looking for your specific type of business
  • Encourage your consumers to like, check into, rate, and recommend your place
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About Ryan Swindall @Ryan_Swindall

Social Media Manager at Accellion View all posts by Ryan Swindall @Ryan_Swindall

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