Monthly Archives: October 2012

Free Social Media Monitoring Tools

If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of these free social media monitoring services. This way you will get an understanding of what is available BEFORE you sart to pay for a service…

Most of the information in this blog post came from an Altimeter report on social media. If your serious about social you should check it out.

Here is my list of free tools: In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. This list is by no means complete. It seems like a new tool is introduced everyday.

Group A


hootsuit 54 Free Social Media Monitoring Tools [Update2012]

Twitter account: HootSuite
Monitor and post to multiple social networks, including Facebook and Twitter. Create custom reports from over 30 individual report modules to share with clients and colleagues. Track brand sentiment, follower growth, plus incorporate Facebook Insights and Google analytics. Draft and schedule messages to send at a time your audience is most likely to be online. HootSuite has the dashboard for your iPhone, iPad, BlackBerry and Android.

Social Mention

socialmention 54 Free Social Media Monitoring Tools [Update2012]

Twitter account: socialmention
Social Mention is a social media search and analysis platform that aggregates user generated content into a single stream of information. It allows you to track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors over one hundred social media sites.


socialpointer 54 Free Social Media Monitoring Tools [Update2012]

Twitter account: socialpointer
SocialPointer is a real-time social media marketing platform for marketing agencies and individuals, It enables them to track, monitor and respond in real-time to relevant social mentions and user conversation. SocialPointer lets you monitor, listen, respond and engage.


socialseek 54 Free Social Media Monitoring Tools [Update2012]

Twitter account: socialseek
Get all the latest tweets, news, videos, photos, and more on any topic you want in one place. There’s a Socialseek site for everything and you can even make your own. I found some of the news sources other tools missed.


twittercounter 54 Free Social Media Monitoring Tools [Update2012]

Twitter account: Twitter
Twitter Counter is the number one site to track your Twitter stats. Twitter Counter provides statistics of Twitter usage and tracks over 14 million users. Twitter Counter also offers a variety of widgets and buttons that people can add to their blogs, websites or social network profiles to show recent Twitter visitors and number of followers.

Wildfire Social Media Monitor

wildfire monitor 54 Free Social Media Monitoring Tools [Update2012]

Twitter account: wildfireapp
Measure your performance. Glean insights about the growth of your social media fanbase on the leading social networks. With daily tracking, you have visibility into growth trends small and large. Gauge your social media success against others in your industry by comparing your follower bases across the leading social networks. Alert system will inform you of meaningful trends and activity that’s relevant to your social presence.


socialbro 300x134 54 Free Social Media Monitoring Tools [Update2012]

Twitter account: SocialBro
Get accurate information about your community using different search criteria that will help you to make strategic and error-free decisions. Take advantage of knowing exactly who shapes your community: where your followers are from, which language they speak, their activity on Twitter, etc.


klout 54 Free Social Media Monitoring Tools [Update2012]

Twitter account: klout
Klout’s mission is to help every individual understand and leverage their influence. Klout measures influence in Twitter to find the people the world listens to. It analyzes content to identify the top influencers.

Group B


addictomatic 54 Free Social Media Monitoring Tools [Update2012]

Twitter account: addictomatic
Addictomatic searches the best live sites on the web for the latest news, blog posts, videos and images. It’s a tool to keep up with the hottest topics, perform ego searches and get info on what’s up, what’s now or what other people are feeding on. You can personalize your results dashboard and keep coming back to your personalized results dashboard for that search. News pages provide the latest headlines on topics such as entertainment, politics, shopping, sports and more.

Argyle Social

argyle 300x160 54 Free Social Media Monitoring Tools [Update2012]Twitter account: argylesocia
We provide software to help your organization participate in conversations with prospects and customers, drive brand awareness, and integrate social media deeply throughout your organization. And behind the scenes, we crunch your social activity through our big data engine to provide you with the most actionable social intelligence in the business.

Antavo Promotion builder

antavo 300x152 54 Free Social Media Monitoring Tools [Update2012]

Twitter account: antavopromotion
Antavo is a web-based marketing software to build intelligent promotions. Supporting multiple platforms it helps to convert online traffic into paying customers without real IT knowledge. It improves add efficiency and increases lead generation.


boardreader 54 Free Social Media Monitoring Tools [Update2012]

Twitter account: boardreader
BoardReader allows users to search multiple message boards simultaneously, allowing users to share information in a truly global sense. Boardreader is focused on creating the largest repository of searchable information for our users. Users can find answers to their questions from others who share similar interests. Our goal is to allow our users to search the “human to human” discussions that exist on the Internet.


cotweet 54 Free Social Media Monitoring Tools [Update2012]

Twitter account: cotweet
Free version is for individuals and organizations that manage a small number of Twitter accounts and need only basic features to engage and manage their conversations. Free version includes scheduling, conversation history, email notifications containing your latest mentions, team collaboration tools and access to Twitter follower profiles.


cyfe 300x148 54 Free Social Media Monitoring Tools [Update2012]

Twitter account: Cyfe
Cyfe is an all-in-one dashboard software that helps you monitor and analyze data scattered across all your online services like Google Analytics, Salesforce, AdSense, MailChimp, Facebook, WordPress and more from one single location in real-time.


The President Leading the State of Social!

Gone are the days when the president hosted Fireside Chats over the radio (cough, Franklin D. Roosevelt). Welcome today’s digital age, introducing…SOCIAL MEDIA, a fast and direct way of communicating and engaging with individuals worldwide!

Politics and social media are merging, becoming more intertwined than ever before.  Let’s take a look at the social media efforts from 1600 Pennsylvania Avenue…

Obama and the White House staff are the first Administration actively using various social media tools including Facebook, Twitter, Google+, YouTube, Instagram, Pinterest, and the list goes on…



If you think about it, what better way to capture a democratic society than having the President and the White House staff engaged in social media, working towards transparency, engagement and participation?!

In an interview with Macon Phillips, the White House’s director of new media, Phillips explained that, “Social media presents an enormous landscape of opportunity for communication…It is a means of expanding the channels in which members of the White House communicate.” He emphasized that technology can and should be used to make the world a smaller place, to demonstrate how interconnected we really are.

Crowdbooster is including social media tips from the White House that can help YOU achieve social media success!

1. Experiment, try something new. Social media gives you the opportunity to test things out and see how your audience reacts.

For example, President Obama hosted a Google+ hangout to interact with citizens nationwide,answering questions about the State of the Union address. This was the first ever all-virtual interview from the White House! → (see picture below)


2. Ask questions to gain a better of understanding of what your community is interested in reading and discussing. Feedback helps. A lot.

For more on this, visit:

3. Have fun! Many argue that Obama was successful at getting votes during his 2008 campaign by using social media to get people excited about, involved in, and talking about…POLITICS!

Arianna Huffington, editor-in-chief of the Huffington Post, went as far as to say that, “Were it not for the Internet, Barack Obama would not be president.” 


Do you use social media as a way of engaging with politics? If yes, how? Do you follow President Obama and the White House on Twitter?

If not, start now!

President Barack Obama:
White House:
Macon Phillips:

Feel like reading more on this topic? Check out…

Pew Research Center’s study entitled, “The Internet’s Role in Campaign 2008: A majority of American adults went online in 2008 to keep informed about political developments and to get involved with the election.”


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