Foursquare users can now check-in to Olympics venues around the world — and potentially win a trip to the 2012 London Games by doing so.
The International Olympic Committee (IOC) launched check-in locations around the world and an official Olympics badge on Tuesday. The IOC’s official Foursquare page has details on more than 40 historic sites from past games and venues for the upcoming edition in London.
Fans who check-in to at least two venues and follow the IOC on Foursquare will unlock the “Get Fit for Olympic Day” badge pictured above. They’ll also be entered into a contest for a trip to this summer’s Olympics in London.
“Our integration with Foursquare and the ability to leave location-based tips from the athletes is one more way to serve highly engaged fans of the Olympic Games and to integrate social media directly into the Olympic fan experience,” Alex Huot, the IOC’s social media director, said in a press release. “We wanted to do something fun and thank our fans who make an effort to stay fit by offering them a chance to win a trip to the Olympics.”
The Olympic Day tie-in refers to a holiday taking place June 23 to promote fitness and health in countries around the world. The holiday was first celebrated in 1948.
Foursquare check-ins are just one aspect of what are being hyped by some as “the first social Olympics.” The IOC is heavily promoting social media, and Twitter and other platforms are expected to play a prominent role with fans, athletes and media in London.
Last month the IOC unveiled its Olympics Athletes’ Hub, a digital portal to verified athlete Facebook and Twitter feeds as well as additional digital content. However, a series of stringent restrictions on what fans and athletes can post from where during the Games has some crying foul.
The 2012 Summer Olympics take place from July 27 through August 12 in London.