Facebook and Pinterest have proved useful channels for us when it comes to engagement and sales tools. But just where do these channels differ?
- Pinterest users as higher spenders: on average, Pinterest users spend $180 vs. an average of $85 spent by Facebook users
- When it comes to engagement, Facebook is the overall leader: compared with Facebook, Pinterest users spent 65% less time on the site
Meanwhile, while Pinterest has been found to drive more sales than Facebook, data demonstrated that:
- Conversion rates from Pinterest were lower than via any other channels
- Bounce rates from Pinterest were higher than other channels
(Thanks for the great infographic from botica.com)