Daily Archives: May 14, 2012

Facebook and Pinterest where do they differ?

Facebook and Pinterest have proved useful channels for us when it comes to engagement and sales tools.  But just where do these channels differ?

  • Pinterest users as higher spenders: on average, Pinterest users spend $180 vs. an average of $85 spent by Facebook users
  • When it comes to engagement, Facebook is the overall leader: compared with Facebook, Pinterest users spent 65% less time on the site

Meanwhile, while Pinterest has been found to drive more sales than Facebook, data demonstrated that:

  • Conversion rates from Pinterest were lower than via any other channels
  • Bounce rates from Pinterest were higher than other channels

(Thanks for the great infographic from botica.com)

Facebook vs Pinterest infographic

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