In February, Facebook launched its updated Brand Timeline pages, which include better opportunities for customizing a brand page, among other features. Wildfire Interactive CEO Victoria Ransom has detailed six things marketers must know about the new Pages. Today is the March 30th deadline are you ready?
Here are three changes to note:
Improved look and feel. Now, as with Timeline for personal profiles, a cover photo can be uploaded to the top of a brand page. The page is also separated into two main columns by a line that chronologically tracks all updates. You can use the latter to track corporate milestones (including store openings and product launches), constructing a living narrative.
“Our analyses of Page engagement have continually shown that brands posting content that depicts behind-the-scenes activities, exclusive updates, or promotions encourages user interactions and promotes higher engagement … Read More