The name of the game at HootSuite recently is “Acquisitions and Integrations” as we unveiled new tools for our 2.5 million users.
Do you Geo?
First up, HootSuite acquired Geotoko – a location-based marketing tool – rounding out the existing geo-location capabilities in the dashboard.
Geotoko’s geo-analytic technology reports on location-based social media interactions like key influencers, customer sentiment, and demographic patterns to help your business draw conclusions about audience behavior, as well as help your brand reward customers for checking-in via Foursquare and Facebook Places. Request a Geotoko demo to understand, compare, and market to your audience segments.
Ready for Business
HootSuite announced deeper LinkedIn® integration with the addition of LinkedIn Company Pages and Groups, along with Profiles. Further, LinkedIn announced HootSuite as a charter member on the new LinkedIn Certified Developer Program at the company’s Connect 11 conference held in New York City during Advertising Week.
These features will help companies enhance sales lead generation and HR recruiting efforts by sharing professional expertise, publishing company status updates, and promoting job opportunities – all from a centralized, secure communications hub.
Trends and Tweets
HootSuite also acquired What the Trend, a web service which shares user-defined explanations of trending topics on Twitter. This tool provides constantly updating, crowd-sourced definitions and explanations for why the topic is trending. WTT is already in the dashboard, take a look when you search.
Finally, HootSuite acquired TwapperKeeper, a handy tool for tracking campaigns, and collecting all related Tweets in a “scrapbook.” Expect to see this functionality added to HootSuite for another way to save your stream.
Get the Tour
With the addition and integration of new tools and social network functionality, the HootSuite dashboard continues to lead as a social media management system to suit most any purpose.
If you’re interested in learning more about the business-specific functionality available – like team collaboration and advanced analytics – try out HootSuite Pro, free for 30 days.
Already Pro and looking for more? Request a demo and a member of our Enterprise team will contact you.
We’re pleased to offer these updates and will continue to build out the dashboard to set you on a course for social media marketing success.
Ryan Holmes, CEO