Monthly Archives: October 2011

HootSuit News

The name of the game at HootSuite recently is “Acquisitions and Integrations” as we unveiled new tools for our 2.5 million users.

Among the new developments are a geo-location marketing tool, LinkedIn Company Pages and Groups, and tools for monitoring Twitter trends and archiving Tweets. Each of these additions will help brand marketers increase communication and understanding of audiences as they participate in the conversation.

Do you Geo?

First up, HootSuite acquired Geotoko – a location-based marketing tool – rounding out the existing geo-location capabilities in the dashboard.

Geotoko’s geo-analytic technology reports on location-based social media interactions like key influencers, customer sentiment, and demographic patterns to help your business draw conclusions about audience behavior, as well as help your brand reward customers for checking-in via Foursquare and Facebook Places. Request a Geotoko demo to understand, compare, and market to your audience segments.

Ready for Business

HootSuite announced deeper LinkedIn® integration with the addition of LinkedIn Company Pages and Groups, along with Profiles. Further, LinkedIn announced HootSuite as a charter member on the new LinkedIn Certified Developer Program at the company’s Connect 11 conference held in New York City during Advertising Week.

These features will help companies enhance sales lead generation and HR recruiting efforts by sharing professional expertise, publishing company status updates, and promoting job opportunities – all from a centralized, secure communications hub.

Trends and Tweets

HootSuite also acquired What the Trend, a web service which shares user-defined explanations of trending topics on Twitter. This tool provides constantly updating, crowd-sourced definitions and explanations for why the topic is trending. WTT is already in the dashboard, take a look when you search.

Finally, HootSuite acquired TwapperKeeper, a handy tool for tracking campaigns, and collecting all related Tweets in a “scrapbook.” Expect to see this functionality added to HootSuite for another way to save your stream.

Get the Tour

With the addition and integration of new tools and social network functionality, the HootSuite dashboard continues to lead as a social media management system to suit most any purpose.

If you’re interested in learning more about the business-specific functionality available – like team collaboration and advanced analytics – try out HootSuite Pro, free for 30 days.

Already Pro and looking for more? Request a demo and a member of our Enterprise team will contact you.

We’re pleased to offer these updates and will continue to build out the dashboard to set you on a course for social media marketing success.

With thanks,

Ryan Holmes, CEO

Facebook Killed the Birthday Card

When was the last time you recieved a birthday card on your special day? Better yet, when was the last time you bought a birthday card to give? It’s been a while, hasnt’ it? The graph below from Marketer’s Studio says it all.

The fact is, nowadays wishing someone happy birthday on their Facebook Wall is far easier and more convienant than purchasing a $2 Walgreens card and straining the brain to come up with a clever, yet appropriately sweet insi

de message. However, the issue with bypassing the latter for the alternative is that the method is not at all special. (Yet, just to clarify,  a massive explotion of birthday wishes on your Facebook wall the day of your b-day never hurt the ego either.

Facebook Birthday Wishing Tips
) Neverthess, for your more special someones or for your “actual” friends on Facebook, get more personal with saying happy birthday on Facebook with some of these tips.

Avoid virtual gift giving: On a person’s birthday that you actually care about, do not virtually gift give. It’s cheesy. Go for a real gift or something less cliche instead.

Photo and video sharing: Foremost, ground rules for posting a photo or sharing a video on a person’s Wall for their birthday is that you must know that person well. Other wise, the gesture can be viewed as creepy. However, if you do know the person on a legitmate basis, a personal photo with a birthday greeting or birthday video of you singing “Happy Birthday” are all thoughtful ways to set your birthday wish apart from the 100+ other friends wishing that person a happy birhday too.

Make a Fan Page: A Fan Page dedicated to a person’s date of birth is beyond sweet and especially is flattering for the person. Even if you’re the sole Like, the all more intimate. Boys, give this one a go for your ladies on her special day. The whole one rose thing was so three years ago.

Create an Event: Even if  a birthday party is not involved, creating an event just for a friend’s birthday is a great way to remind folks of a perons’s birhday and to create a singular forum for others to post their wishes, photos and videos, too.

Buy a Facebook ad: Facebook ads are pretty cheap, so why not create an birthday ad for your special someone to run during their birthday month? The only trick is, you’ve got to define your target pretty narrowly to who you want to see the ad. Or for the more light hearted souls, birthday greetings from Facebook strangers is all the better.

Send a message: Yeah, go ahead and post on the person’s Wall, but think about sending a message too. The most simple, yet genuinely special birthday gesture that can be done on Facebook is through sending a direct message. It’s leaps and bounds more thoughtful than a Wall post as long as the message reads more than just “Happy Birthday.”

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