The first two parts in this blog series discussed how to drive better rankings for your social media pages. Clearly this has become more of a priority than it was a couple of years ago – particularly for branded terms – but will never have the same volume and SEO coverage as your own websites. The more important goal is figuring out how to use social media influence to impact your owned media assets.
Social signals drive SEO performance, but how important is it? According to data from BrightEdge, between 75 and 90 percent of the top 10 search results on any given SERP have at least one Facebook like or Twitter tweet. These numbers and the related influence will spike sharply, especially for industries such as retail and finance.
Start With the Basics
Visitors to your website are usually interested in your company and your products, so don’t miss the opportunity to invite them into your treasured social media circle. Invite them to connect, like, follow, and/or share your company and your product pages.
Target Head Terms With Social Media Friendly Pages
For most companies, head terms make up a large percentage of their referral traffic. Although these terms drive high volume in both searches and clicks, they are often very competitive for page/position rank.
Ensuring that your head term landing pages are social media friendly with further impact your overall SEO ranking for these coveted terms. The more likes and follows your landing pages have, the higher they will rank. Therefore, encouraging visitors to take social media action with a “bookmark & share” drop down menu will further your landing page SEO efforts.
Create Tools That Are Easy to Share
An easy to share tool is something that is visually appealing and simple to use. Too many times you arrive at a website that has expert only tools available for analysis, searching, sorting, and the like. Or you find a tool that is easy to use for all of these things, you would love to tell someone about it, and there is no sharing drop down.
Either of these scenarios is negatively impacting your use of social media SEO influence. Think about the types of assets you have on your site that begat social involvement and make it simple to do.