How to Help Your Social Pages Rank Better
Links on search engine results pages are like shelves in a store: Owning more shelf space, and the more varieties you have to offer, invariably will drive more sales (clicks). Because you will already own the premium position for your website for your branded searches, further promotion of your social media assets can only improve your end game.
Link From Your Homepage
It can’t be as simple as linking from your homepage, can it? Actually, it can because search engine algorithms absolutely value these links when scoring sites (more on this later).
Despite this reality, 6 of the top 20 most searched for Retail brands did not have any sort of social media integration on their homepages. Talk about a missed opportunity! Linking from your home page and using your brand name in the link will have immediate impact.
Use Brand Names in Posts
URLs that match search terms have a built in advantage for high SEO rankings on that search. This same principle will apply to the words you use in your social media posts, so be sure to use the brand names of your company and your products when posting for maximum effect.
Search engine algorithms value crowd science quite heavily in their rankings (link building relationships). This same type of value is given to likes, follows, +1’s, etc. This is an inherent trust metric and will impact rankings as well.
Getting likes can be easier said than done. It may require some creative marketing tactics that engage your customers and make them smile.