Daily Archives: July 7, 2011

Benefits of a Social Media Dashboard.

Most entrepreneurs today are aware that social media sites like Facebook, Twitter, LinkedIn, and others can play an essential role in marketing their businesses.

It’s also become clear to many of us that using social media as a marketing tool is a time consuming process that requires much thought and planning to use it successfully.

So how can you make the most of social media marketing without spending so much time at it?

One efficient way is to use a social media dashboard.

What is a Social Media Dashboard?

A social media dashboard isn’t another social network for you to deal with. Rather, it’s an organizational tool to help you manage all those other networks. Instead of having to go to each site to post your messages or to see what customers and competition are saying, it’s all brought together in one place. It lets you sort through all the media clutter, pinpoints exactly what you are looking for, and delivers it to you. It’s an efficient way to accomplish brand management.

How will a Social Media Management System Benefit You?

There are numerous ways social media management systems can work for you. One important benefit, of course, is time management.

Even though social media marketing is important, you also need time to take care of the numerous other tasks involved in running a business.

With the use of this tool you can schedule comments or posts to appear on all your favorite social networks simultaneously.

For instance, if you own a restaurant, you can have your daily specials published on the right day, at a strategic time, on a variety of social network sites, but you only need to visit your dashboard once to arrange it all well in advance.

Your dashboard will also help you track your competition and the comments consumers are making about both your business and your competitors. The info will be fed back to you and you don’t have to go surfing around to gather it yourself.

There are a variety of social media dashboards available, some of them offering more tools than others. A number of them are free, others are not. Some provide you with analytical tools to help you measure your success and target areas you need to work on. Several offer mobile applications so you can handle your business on the go or some help you find potential new customers in your area. TweetDeck and HootSuite are two of the most popular and most used.

The capabilities of social management systems are advancing rapidly and it is predicted that nearly all large businesses will be using them in the future. Social media dashboards are also great for small businesses, however, and can play a vital role in cost effective marketing. Give one a try. You may be surprised at how efficient they can be!

SourceDeborah Dera, Blog Herald (18 February 2011)

Spice Up Your Facebook Page With These Five Ingredients.

In today’s age, it’s not enough for a brand to just have a Facebook business page. A brand needs to nurture its Facebook community and keep it excited and alive. A Facebook community needs to feel loved. Here are 5 ways to keep your community excited, happy and growing:

1) Run a creative contest. Think of a competition that would appeal to your community, that would mobilize them to get active with your brand. For example, on the  HP celebrated HP’s partnership with Warner Bros. and product placement in the movie “Sex and the City 2” by running a competition on the Facebook page where people could show us the Carrie Bradshaw in them. Individuals were asked to write Carrie’s column in the most creative manner possible. The entrant who would make us laugh, cry and feel the Carrie Bradshaw within would win a trip to NYC to visit all of Carrie’s hangout places.

When doing a contest, make sure to give an adequate prize and make sure your contest is run via a Facebook application — it’s against Facebook’s rules to run a contest on the page itself.

2) Mix things up with offline events for the community. Get your community to be more cohesive by inviting members to offline events. For example,  invite folks from the Facebook page to the “Sex and the City 2” movie premiere:

3) Special privileges for community members. Give your community members special privileges that others don’t have. Like a discount on products, first sneak peaks, free accessories. People love getting perks, and it reminds them why they liked your brand in the first place.

4) Use Facebook Questions. Facebook recently launched Facebook Questions. Activate the community by asking them interesting questions. Mashable wrote a good post with all kinds of tips for how brands can maximize this feature on Facebook.

5) Consistently upload interesting and relevant content. Engage with the community by uploading content that is valuable and appealing to your community members. If you’re running a cosmetics page, write a note about your top 10 facial cosmetics. If you’re running a restaurant page, give a special recipe for the holiday coming up. Provide your community members with value for being a part of your community.

With so many brands vying for our attention on Facebook, companies need to be very smart about the way they manage their social presence. A deserted or spammy community can really hurt a brand’s reputation whereas a flourishing and live community can really raise a brand’s positive awareness. Make sure to always keep up with the latest Facebook features, provide value and keep things on the move if you want to be the latter.

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