A word of warning to brands looking to expand their Facebook footprint: There are no shortcuts
Should you “buy” Facebook fans from vendors that sell on a cost-per-fan basis? I have gotten this question a lot over the last couple of years, so let this article be your guide.
The short answer is: If it sounds too good to be true, then listen to your instincts. Whatever you decide, make sure the ads are being run in your own account, no matter what excuse they give you.
You’ve probably come across services that promise to deliver fans for just pennies each. (Or even cheaper!) That’s like saying you can buy a brand new iPod for a dollar. What’s the catch? Most of them can’t deliver, and most of the ones that do are offering you what’s effectively poison. Some reputable social advertising agencies like Epic Social can deliver you quality, but they are rare.
The top varieties of Facebook flim-flam
Here are the main flavors of snake oil, why they’re dangerous, and how to spot them:
Get 10,000 fans!
If you see any variation of this, run. Often they have only a couple of hundred fans themselves. It’s no different than SEO vendors that promise links and yet have no Google PageRank or inbound links to show for themselves. Notice that you don’t see any customer testimonials — at least not real ones. And their fan page looks like something pulled out of an infomercial selling dietary supplements. They probably just switched the images out on that landing page to sell whatever is hot.