Daily Archives: June 22, 2011

Remember everything in your Social Media Campaign.

Last week I was at a job interview in San Francisco. During the discussion the interviewer and I were talking about the overwhelming  number of tools available.

Keeping track of all the tools is becoming harder and harder. The person I was interviewing with had an Excel sheet with around 300 SEO tools listed. I use a similar system to track Social Media tools.  Sometime during our conversation I remembered Evernote.

Evernote is a suite of software and services designed for notetaking and archiving.

Chances are, if you can see it or think of it, Evernote can help you remember it. Type a text note. Clip a web page. Snap a photo. Grab a screenshot. Evernote will keep it all safe.

Let’s be honest there’s a lot being shared out there that’s worth remembering. Depending on how many people and brands you follow, you’re likely to see a lot of updates in your stream that you may not want to forget, but just don’t have the capacity to efficiently capture. Think of all the things you may want to grab from your Twitter stream and save to Evernote.

When it comes to tracking a social media campaign Evernote is great. Customer’s love to see charts and graphs that track the progress of a social media campaign. However, it is important to show customer’s a 360 degree view of the social media campaign. A bar graph or cart is one thing an Evernote presentation that shows the synergy  of a social media campaign.



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