Daily Archives: June 9, 2011

Discovering Facebook Insights

In a previous article I wrote a tutorial on how to add a Facebook Like button. Now that visitors are ‘liking’ your FanPage wouldn’t it be nice to see statistics and demographics that will provide a better understanding of your audience? For example, if a majority of visitors are female (and from California) you might want to start selling one armed widgets. Stick around and I will walk you through a brief and easy tutorial on how to track your Like button, Like box, and Share button using Facebook Insights.

Step 1: Facebook Insights Dashboard

In your browser go to http://www.facebook.com/insights/.

Go to http://www.facebook.com/insights/.

Step 2: Insights for your Domain

Once at the dashboard click the green button to the right that reads Insights for your Domain.

Step 3: Get Insights for Your Domain

After clicking the green button the ‘Get Insights for Your Domain’ box will appear. The next step is to type in your website URL to the right of ‘Domain’. Next to ‘Link With’ click the drop-down menu and choose your Fan Page.

Step 4: The meta property…

Copy the meta property tag provided by Facebook. This will be added to the homepage of your website.

Copy the meta tag provided by Insights.

Copy the meta tag provided by Insights.

Step 5: Add the meta tag

Find the homepage, or root file, of your website and add the meta property tag between the beginning and closing tag. (Contact your website team if you are unfamiliar with HTML markup.) Upload the file to the hosting server. Then come back to the Facebook Insights dashboard.

Place the meta property tag in the head of the html document.

Place the meta property tag between in head of the html document.

Step 6: Check Domain…

Once at the dashboard click Check Domain.

After adding the meta property tag come back to Insights and click Check Domain.

After adding the meta property tag come back to Insights and click Check Domain.

Be patient, it might take some time. You will see the following ‘Loading’ screen.

The 'Loading' screen will appear.

The ‘Loading’ screen will appear.

A warning might appear if you are not the ‘official’ administrator of the fan page. This means you have to ask the person that first created the fan page to follow the steps above… or log in with their login and password.

Success!

When a graph and a bunch of zeros appear then you know it’s finished. The data will not appear for about 24 hours (could be longer). This might be a good time to increase your fan base… you know… post something interesting on your wall and create content that your fans will find engaging.

Data will not appear in the dashboard right away.

A dashboard of activity

The Sharing dashboard provides analytics about the daily likes, daily shares, feedback per share, and reshare rate. Visit Help Center for more details.

Screenshot of Insights Dashboard for Sharing.

Screenshot of Insights Dashboard for Sharing.

Demographics…

Depending on how many fans, Facebook might not provide demographic data, such as age and gender; or geographic data, such as country, city, and spoken language. If your Fan Page does meet the minimum requirements you will have the ability to view the information mentioned above.

Screenshot of Demographics on Insights Dashboard.

Screenshot of Demographics on Insights Dashboard.

By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners are better equipped to improve their business with Facebook. – Facebook Help Center

Conclusion

Facebook is providing analytics, both demographically and geographically, to administrators of Fan Pages. This is good news. Think about this; Google Analytics provides a wealth of information (including geographical) but unfortunately cannot (at this time) tell the age or gender of your visitors. Insights through Facebook can provide this type of data. Of course, if someone lies about his or her age then you might have a problem.


60% Say LinkedIn in the most Important Social Account

Performics, the performance marketing agency owned by Publicis Groupe,  released results from “S-Net (The Impact of Social Media),” a report from ROI Research Inc.sponsored by Performics. According to the survey of 2,997 active social networkers, 59 percent of respondents said it is important to have a LinkedIn account, more than any other social network. 

Furthermore, of the study respondents with an active LinkedIn account, 50 percent visit the site at least weekly and 20 percent visit the site at least daily. While this new social media study shows the frequency of LinkedIn visits decreasing since the height of the recession in 2010 (67 percent weekly and 22 percent daily visits), the percentage of people who deem LinkedIn the most important social networking site jumped dramatically from 41 percent last year to 59 percent this year.

“We may not necessarily be in a double-dip recession but, individuals have embraced social networking as a means to actively manage their personal visibility in the global economy.” said Daina Middleton, CEO of Performics. “Factors including LinkedIn’s recent IPO announcement, the May uptick in national unemployment and signs of a slowed market certainly contribute to LinkedIn’s attractiveness among social networkers.”

The study also reveals how technology combined with social networks have changed the way people behave, how companies and brands can capitalize on new social media marketing opportunities. It specifically inquired about the purchase process for different types of products and in relation to other media channels. Some of the most astounding findings of the study include:

  •     People recommend companies and buy products they follow: among active Twitter users who follow at least one company, 59 percent are more likely to recommend a company they follow, and 58 percent are more likely to buy a product they follow
  •     Comparison shopping is prevalent: 59 percent use social networks to compare prices; 56 percent do so to talk about sales or specials
  •     People are split about getting and giving advice: Half of respondents use social networks to give (50 percent) and get (50 percent) advice about products/services, companies or brands on social networking sites
  •     Personal referrals wield power: 60 percent are at least somewhat likely to take action when a friend posts something about a product/service, company or brand

 

“The most effective marketers continue to adopt performance marketing strategies that engage ‘participants’ in every channel of their media mix – across platforms, devices and screens,” adds Middleton. “In this day and age, participants is a much more accurate description for brand constituents than consumers as they are actively dictating what, where and how they interact with any company or product. Nowhere is this more prevalent than with social media, so brands that cede some control to embrace this reality have tremendous opportunities to succeed.”

The study’s findings related to brand and company interaction illustrate this power shift:

  •     Fifty-three percent frequently or occasionally use social networks to provide feedback to a brand or retailer
  •     Fifty-two percent agreed that people can influence business decisions made by companies, brands and retailers by voicing opinions on social networking sites
  •     Thirty-four percent reported that interacting with a brand or company on social networks made them more aware of their eco-friendly efforts

 

“The best part about this fundamental power shift is how it motivates people to interact with the brands and companies they follow. Active social networkers report a desire for regular interaction with them,” said Scott Haiges, president of ROI Research. “In fact, 53 percent said products, services or companies should communicate with fans on social networking sites at least once per week.”

Performics and ROI Research this summer will release “vertical reports” that highlight findings specific to various industries including apparel, automotive, entertainment, financial services, travel and others. The vertical reports will benchmark how people use social networking sites to get advice on what to purchase, how they give advice on companies/products through social networks and their likelihood to post vertical specific content.

For the original version on PRWeb visit: www.prweb.com/releases/prweb2011/6/prweb8539533.htm


Designing a Like Box for a Facebook Fan Page

Creating a Like box for your Fan Page is a little different than a Like button. In order to boost your Fan Page prevalence you need to keep increasing your fan base.

Getting people to click the “like” box for your site can help generate positive word-of-mouth and spread your name more quickly among their friends. It is a wonderful way to get free advertising, simple to use and only takes one click!

First you will need to go to your Fan page. Copy the URL.

Then go to http://developers.facebook.com/docs/reference/plugins/like-boxand paste the URL in the field below Facebook Page URL.

Facebook

From here you can style the Like Box. When finished click Get Code and copy and paste the code to your website in the html source code.  Besides adding it to the homepage of your website it might be beneficial to have it on every page since not all visitors go directly to the homepage.

What makes up the number shown on my Like button?

The number shown is the sum of:

  • The number of likes of this URL
  • The number of shares of this URL (this includes copy/pasting a link back to Facebook)
  • The number of likes and comments on stories on Facebook about this URL
  • The number of inbox messages containing this URL as an attachment.

When I click the Like button, the popup window (or “flyout”) doesn’t show. Why?

If the Like button is placed near the edge of an HTML element with the overflow property set to hidden, the flyout may be clipped or completely hidden when the button is clicked. This can be remedied by setting setting the overflowproperty to a value other than hidden, such as visiblescroll, or auto.


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