Tools but no Social Media Blue Print.

I enjoyed the article “Most Companies Are Still Clueless About Social Media”  by Meghan Ennes . The article caused me to have a few flashbacks from some of my recent job interviews. I have been looking for a Social Media marketing job in the San Francisco bay area for about two weeks.

During that time I have had some really good interviews. I have also had some really, really, really bad interviews.  Some of the companies I have interviewed with love the idea of Social Media. Unfortunately, they have no real clue how to leverage Social Media for their specific business.

There was the HR company  that did not want to use LinkedIn.  Excuse me?

Or the industrial photographic firm that did not like the idea of using flicker.  Was? Really?

I most cases it was oblivious that the firm’s had picked their social media tools (Facebook & Twitter) before the understood what they truly needed.

I thought  Meghan Ennes‘s article hit the nail on the head and provided some interesting stats.

Social media has arrived, but companies still aren’t sure what to do with it.

Fifty-eight percent of companies are currently engaged in social networks like Facebook, microblogs like Twitter, and sharing multimedia on platforms such as YouTube – but research from the Harvard Business Review Analytics Services report “The New Conversation: Taking Social Media from Talk to Action” [Report PDF; sponsored by SAS] finds that much of the investment in social is future-oriented.

In the slides that follow, we’ll dive into this research, showing how most companies really use social media – and what the most effective users do differently.

Read more at: http://read.bi/lrcrhG

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About Ryan Swindall @Ryan_Swindall

Social Media Manager at Accellion View all posts by Ryan Swindall @Ryan_Swindall

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