Daily Archives: May 27, 2011

Tools but no Social Media Blue Print.

I enjoyed the article “Most Companies Are Still Clueless About Social Media”  by Meghan Ennes . The article caused me to have a few flashbacks from some of my recent job interviews. I have been looking for a Social Media marketing job in the San Francisco bay area for about two weeks.

During that time I have had some really good interviews. I have also had some really, really, really bad interviews.  Some of the companies I have interviewed with love the idea of Social Media. Unfortunately, they have no real clue how to leverage Social Media for their specific business.

There was the HR company  that did not want to use LinkedIn.  Excuse me?

Or the industrial photographic firm that did not like the idea of using flicker.  Was? Really?

I most cases it was oblivious that the firm’s had picked their social media tools (Facebook & Twitter) before the understood what they truly needed.

I thought  Meghan Ennes‘s article hit the nail on the head and provided some interesting stats.

Social media has arrived, but companies still aren’t sure what to do with it.

Fifty-eight percent of companies are currently engaged in social networks like Facebook, microblogs like Twitter, and sharing multimedia on platforms such as YouTube – but research from the Harvard Business Review Analytics Services report “The New Conversation: Taking Social Media from Talk to Action” [Report PDF; sponsored by SAS] finds that much of the investment in social is future-oriented.

In the slides that follow, we’ll dive into this research, showing how most companies really use social media – and what the most effective users do differently.

Read more at: http://read.bi/lrcrhG


Is it more Twilight zone or Twitter?

After much hoopla Twitter has rolled out a new feature that lets users see the world through the perspective of other users.

My question is why?   Is it more Twilight Zone or Twitter?

I love Twitter as much as the next guy, but we all know the Social Media platform has problems.

Why enter the Twilight Zone before solving these problems? After all the fixes are going to appeal to users more than new kitsch.

Twitter has begun rolling out a new feature that lets users view the world through another perspective, specifically through the perspective of other specific people on Twitter. The new feature will appear on the /following page of any profile on the site and will display the most recent messages from the Twitter users that a profile owner is following. The page currently just shows who they are following.

In other words: if you look at my profile on Twitter you can see not onlywho I am following but you can also see Twitter as I see Twitter. This might seem like a small change, but phil

osophically it’s a big one. Two words come to mind: Empathy and Privacy.

This feature is quite like one called With Friends, which Twitter removed two years ago next week, for reasons of computational efficiency. It’s a good sign that Twitter is feeling confident enough in its scaling now to bring something like that back.

Privacy

One notable difference between the new Twitter feature and News.me is that News.me requires users to opt-in to having their streams read inside the app. “If Sarah Palin has a tweet stream full of Justin Bieber articles, that’s not really anyone’s business,” Borthwick told me when News.me was under development. (He did say that Palin in particular might be an exception, but you get the idea.)

If you are following say Howard Stern, Britney Spears or @NaughtyPlayboyBunniesFromHell on Twitter – that was always publicly visible information. But now it’s all the easier for other people to see.That’s something Twitter probably ought to allow users to opt-out of.

If you are following say Howard Stern, Britney Spears or @NaughtyPlayboyBunniesFromHell on Twitter – that was always publicly visible information. But now it’s all the easier for other people to see.

That’s something Twitter probably ought to allow users to opt-out of.

Either way, Twitter is a fascinating public stream of semi-structured information. Every link on the page exposes another pathway to slice and dice real-time social information. To expose the Tweets that a given account is following is just one more logical field of data to expose. It may have very interesting consequences, though.

Source: http://rww.to/mUiv6M


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