Twitter To Buy TweetDeck

Source: http://t.co/fIq8OJb

Twitter has acquired TweetDeck, we’ve heard from a source with knowledge of the deal, and the transaction will be announced in the next few days. The $40 million – $50 million purchase price includes both cash and Twitter stock, says our source.

In February we reported that an acquisition of TweetDeck by Bill Gross’ UberMedia was all but done, in the $25 – $30 million range. And that deal was in fact all but done. But Twitter quickly provided an unsolicited counter offer, and TweetDeck was in play again. TechCrunch EU has the full story on how that played out.

This deal is defensive for Twitter, say all the sources we’ve spoken with over the last couple of months. They simply couldn’t allow UberMedia to have so much market share in this space. The company has acquired UberTwitterEchoFonand a number of other Twitter-related startups. Adding TweetDeck to the UberMedia stable of products would give them too much leverage over Twitter, say our sources, and so Twitter made a strong defensive bid to disrupt the deal. Which succeeded nicely, apparently.

TweetDeck image
Website: tweetdeck.com
Location: London, United Kingdom
Founded: July 4, 2008
Acquired: May 2, 2011 by Twitter

TweetDeck is an Adobe Air desktop application, currently in public beta, that looks to capture the abundance of social media and display it in a unique columned user interface.

In recent months there has been an explosion in social media with…Learn More

Twitter image
Website: twitter.com
Location: San Francisco, California, United States
Founded: March 21, 2006
Funding: $360M

Twitter, founded by Jack DorseyBiz Stone, and Evan Williams in March 2006 (launched publicly in July 2006), is a social networking and micro-blogging… Learn More

UberMedia image
Website: ubermedia.com
Location: Pasadena, California, United States
Founded: March, 2010
Funding: $21M

UberMedia (formerly postup) is the leading independent developer of applications and web-based services that make it easier for users to find, follow and communicate with others on Twitter and other social media platforms. The company is focused on… Learn More

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About Ryan Swindall @Ryan_Swindall

Social Media Manager at Accellion View all posts by Ryan Swindall @Ryan_Swindall

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