Source: Jeremy Bencken
Are you a human link builder? If so, ask yourself this: “if a robot link builder existed, what would I still be able to do that it could not?”
Analyze a complex backlink profile and distinguish quality links from spammy ones? Check. Write a funny personal email that gets someone’s attention in the right way? Check. Decide when a phone call might be the best outreach method? Check.
And what could the robot do faster and better than you?
Find every link to a site? Check. Automatically search through SERPs and connect each result to external data? Check. Automatically search for contact information on three different pages and score how closely it matched a person’s name? Check. Automatically pre-populate data fields in a CRM? Check.
If you’ve ever heard the phrase “build on your strengths,” the lesson for link building is this: that we need to automate as much of the routine, “robot work” as possible, and spend more time doing what we’re best at: being sentient human link builders.
In this post, we’ll look at tools that can help link builders shift their workload to computers as much as humanly possible.
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