Facebook now allows personal profiles to be converted into official business pages, turning all their friends into fans. The “Profile To Business Page Migration” tool will help people who either created a personal profile for a business before Pages existed, or accidentally started accumulating fans as friends instead of Likes.
Migration will be especially useful for users who initially planned to use their profile to promote a small business, such as an event promotion company or consultancy, but eventually hit Facebook’s 5000 friend limit. It will also allow those promoting a business with a personal profile to begin using third-party Page applications that allow them to set up a Like-gated landing page, run contests, collect email addresses, and recreate functionality from websites.
Facebook has added a new Help Center article on converting profiles to Pages with details about the migration process. Any user with a verified account can use the migration tool. Once migrated, the user still uses the same login and password to access Facebook. Their profile photo will be transferred, and all their friends will be converted into users who Like their Page.
All other profile content, including additional photos and wall posts will disappear and all Like connections to other Pages will be severed. Therefore, anyone using the migration tool should consider using Facebook’s Download Your Information tool first to back up their content. It appears that users with less than 100 friends can rename their new Page during the migration process giving them a chance at rebranding, but those with more than 100 friends must use their profile name.