I am very happy to see that foursquare has added features to make it the check in app of choice. And, just as before, it’s all totally free. This post covers just a few of the awesome options added. So, if you deleted foursquare download it again and get back into the action.
Last year, foursquare introduced the foursquare Merchant Platform to give businesses an easy way to reward their customers and find new ones. FourSquare wanted to give merchants a way to learn more about their best customers and start offering Specials to help them get new people into their location.
Now, over a quarter of a million businesses have claimed their business on foursquare. There is everything from mom-n-pop sub shops to thousand-location national chains, and everything in between. Along the way foursquare got lots of feedback – about making it easier to create Specials, about different ways people have been growing their business, and about tons of fun ways businesses use foursquare.
With the release of foursquare 3.0, everything has been improved: there is an all-new analytics dashboard with all your venue’s information; there’s a new Specials management system allowing you to run multiple Specials at any venues you manage; and before, during, and after the campaign you can now see aggregate statistics. Starting Friday, those quarter million businesses who have already verified, and the thousands more that join foursquare each week, will have these all-new tools to build their businesses. Here’s a sneak peak at the new Specials creation process:
And, just as before, it’s all totally free.
At the core of all of this, though, remains the Specials. With the launch of foursquare 3.0, new flavors of Specials are introduced that merchants can take advantage of, and there are some amazing launch partners that are getting started with them beginning this Friday.
Flash Specials are the typical door buster deals – to the first people who arrive after a certain time. For instance, Sports Authority is running a Flash Special from 3/11 to 4/9. Each store randomly unlocks on one day for the first to check-in after 11am to score a free gift card, up to $500 in value.
Another great Flash Special is happening this Friday at 10am at Barnes & Nobleacross the country. Just be one of the first 10 people at any Barnes & Noble to check in after 10am to get $10 off a NOOK Color.