Daily Archives: April 8, 2011

FourSquare Offers New Special Deals

I am very happy to see that foursquare has added features to make it the check in app of choice. And, just as before, it’s all totally free. This post covers just a few of the awesome options added. So, if you deleted foursquare download it again and get back into the action.

Last year, foursquare introduced the foursquare Merchant Platform to give businesses an easy way to reward their customers and find new ones. FourSquare wanted to give merchants a way to learn more about their best customers and start offering Specials to help them get new people into their location.

Now, over a quarter of a million businesses have claimed their business on foursquare. There is everything from mom-n-pop sub shops to thousand-location national chains, and everything in between. Along the way foursquare got lots of feedback  – about making it easier to create Specials, about different ways people have been growing their business, and about tons of fun ways businesses use foursquare.

With the release of foursquare 3.0, everything has been improved: there is an all-new analytics dashboard with all your venue’s information; there’s a new Specials management system allowing you to run multiple Specials at any venues you manage; and before, during, and after the campaign you can now see aggregate statistics. Starting Friday, those quarter million businesses who have already verified, and the thousands more that join foursquare each week, will have these all-new tools to build their businesses. Here’s a sneak peak at the new Specials creation process:

And, just as before, it’s all totally free.

At the core of all of this, though, remains the Specials. With the launch of foursquare 3.0,  new flavors of Specials are introduced that merchants can take advantage of, and there are some amazing launch partners that are getting started with them beginning this Friday.

Flash Specials
Flash Specials are the typical door buster deals – to the first people who arrive after a certain time. For instance, Sports Authority is running a Flash Special from 3/11 to 4/9. Each store randomly unlocks on one day for the first to check-in after 11am to score a free gift card, up to $500 in value.

Another great Flash Special is happening this Friday at 10am at Barnes & Nobleacross the country. Just be one of the first 10 people at any Barnes & Noble to check in after 10am to get $10 off a NOOK Color.

Facebook Expands @ Mention Tagging to Comments

Facebook users can now tag their friends, Pages, apps, Groups, and Events in comments to news feed stories and wall posts to create linked mentions. This will help users carry on conversations with other commenters and allow them to easily reference different entities on Facebook.

In September 2009, users gained the ability to mention friends and other Facebook pages in their status updates and wall posts by typing an “@” symbol followed by the first letters of a name and then selecting from a drop-down menu.

Later Facebook began showing tag suggestions whenever a user capitalized a letter in an update or post, but later removed the feature since it interrupted users who weren’t actually trying to tag anything.

Now users can type an “@” symbol to initiate the tag drop-down menu in comments. Until this release, some users had taken to manually typing @[first name] without it properly linking in order to create unofficial mentions in comments.

When a user is tagged, they’ll receive an notification stating that a friend “mentioned you in a comment.”

The new comment mentions also create new opportunity for Pages. Admins can “Use Facebook as Page” and publish comments that mention themselves on the posts of other Pages in order to attract people to their Page. Since Facebook’s spam filters sometimes hide comments that include URLs, the ability to mention Pages will make sure these types of links are seen.

The update should encourage users to have longer conversations inside the comments reels of posts. Since the comments generate notifications for everyone involved in the thread, not just those mentioned, longer conversations lead to more return visits and greater engagement.

I recently noticed that users can not untag themselves when tagged in comments, whereas they can untag themselves from tagged news feed or wall posts. This means the @ mentions could be abused to associate a user with content they might object to.

HootSuite Reinvents it’s Social Analytics

From new networks to more mobile, HootSuite has come a long way in just a short while. Thanks to all the Hoot-Fans who fly with us, the dashboard has surpassed a million users, won awards from Mashable and the CNMAs (and more!) and had plenty of feedback to inspire us to push for even better features and more functionality.

Today we’re thrilled to celebrate yet another milestone, and this one’s all about you. Get ready to see your world of social in a whole new light… HootSuite Social Analytics are here.

Social Results Simplified

HootSuite Social Analytics provide you with a better view of your social spaces with new, more powerful analytics tools, more ways to measure, and customizable reports, all of which are designed to track campaign success and help you understand the return on your social media investment.

Now you can:

  • Track Twitter brand mentions
  • Measure Twitter profile follower growth
  • Examine Facebook Likes and demographics
  • Overlay social link clicks and website visits from Google
  • Select from over 30 report modules to plug into customizable report templates

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