The release of LinkedIn Today really got me thinking about what a powerful service LinkedIn has become. With over 100 million users world wide it has become a great social media destination. Linkedin is a gold mine that social media professionals should dig into.
When one looks at social media brand building tools I think Twitter is the most important platform. Then I would put LinkedIn as second before Facebook.
I also love the way Linkedin has not tried to copy or become a Facebook like social media site. LinkedIn makes small changes here and there and goes about it’s business of becoming a great social media tool.
Having said all that…
I’ll admit when I saw that Linkedin was releasing a news service I was skeptical. Like the news services we already have are not enough.
Then I looked at the content and presentation of LinkedIn Today and was pleasantly surprised. The service is business focused and relevant. LinkedIn Today aims to create a news destination for professionals based on connections and groups. The fact that the information is based on my industry peers, connections, and groups makes it almost instantly relevant to me.
The LinkedIn Today service is available online or via the network’s iPhone app. That means busy professionals can view stories that are popular among their friends, co-workers, and connections on the go.
“You know and trust most of your connections and coworkers, so if they share an article, it’s a good signal that it’s something you should be paying attention to,” Liz Reaves Walker explained in a post on the LinkedIn Blog.