Daily Archives: March 24, 2011

Social Media Games: Diamonds or Cubic zirconia?

I have developed and implemented several marketing campaigns that have revolved around social media games. I’m not talking about a Farmville or Mafia War type game. I’m referring to a social media game that generated potential customer leads and got customers more  involved in financial trading.

The client was a financial services company with $200 million in revenue and offices around the world.  This client was going to release a new trading software platform and wanted to introduce customers in a dynamic way.  I had the idea that developing a social game could drive traffic, make the client’s web site stickier, and give customers a reason to return again and again.

My client loved the idea and we set our plan into motion.

We went with the full court press. The total campaign included: direct marketing, seminars, TV spots, banner ads, blogging, and social media…  I admit that it was a long nerve-racking experience. I will also say that it was an extremely successful campaign. With the winner receiving an Audi S5 and the top 20 finishers receiving a share of 200,000 Euro the social media buzz was intense.

The winners got cool cars, vacations, and money.

For me managing the social media experience was worth it’s weight in diamonds.

The social media game revolved around a stock market game that used the client’s new trading software and the stock market.  To see the site Click.

LinkedIn Today: Great Launch?

The release of LinkedIn Today really got me thinking about what a powerful service LinkedIn has become. With over 100 million users world wide it has become a great social media destination. Linkedin is a gold mine that social media professionals should dig into.

When one looks at social media brand building tools I think Twitter is the most important platform. Then I would put LinkedIn as second before Facebook.

I also love the way Linkedin has not tried to copy or become a Facebook like social media site. LinkedIn makes small changes here and there and goes about it’s business of becoming a great social media tool.

Having said all that…

I’ll admit when I saw that Linkedin was releasing a news service I was skeptical. Like the news services we already have are not enough.

Then I looked at the content and presentation of LinkedIn Today and was pleasantly surprised. The service is business focused and relevant. LinkedIn Today aims to create a news destination for professionals based on connections and groups. The fact that the information is based on my industry peers, connections, and groups makes it almost instantly relevant to me.

The LinkedIn Today service is available online or via the network’s iPhone app. That means busy professionals can view stories that  are popular among their friends, co-workers, and connections on the go.

“You know and trust most of your connections and coworkers, so if they share an article, it’s a good signal that it’s something you should be paying attention to,” Liz Reaves Walker explained in a post on the LinkedIn Blog.

Great way to add quality followers: Pay with a Tweet

Selling your products for the price of a tweet is a great way to get your message out and add quality followers. In today’s world the value of people talking about your product is sometimes higher than the money you would get for it. ‘Pay with a Tweet’ is the first social payment system, where people pay with the value of their social network.

It’s simple, every time somebody pays with a tweet, he or she tells all their friends about the product. Boom!

Facebook & Twitter Increase Webinar Participation

I was recently talking to a client about the conversion rates at his seminars & webinars. The conversion numbers were running about 55%. That told me that the product and presentations were good quality. The main problem

was that only about 30% of the participants registered for the webinars and seminars bothered to participate. That did not sound good at all. I finished talking to the client and told him that I would get back to him.

A few days later I had an idea that would help. I asked the customer to add a few things to the seminar and webinar registration process. A social media “share me” tab directly under the seminar & webinar registration form. The client was going to offer a free eBook as a refer a friend hook to increase sharing.  Then I asked the client to remind participants on Twitter and Facebook of the webinar half an hour before it started. Five minutes before the webinar the client sent a tweet and Facebook message with the webinar hyperlink to participants. Participants of the seminars got tweets and Facebook messages the day before the seminar reconfirming the location and their participation.

The client went with my plan and it brought some real heat.

  • The social media share button increased seminar and webinar registrations by 28%.
  • The Facebook and Twitter reminders increased seminar participation by 17%.
  • The Twitter and Facebook reminders increased webinar participation by 53%.

The webinar number increased so much because the webinar participants were watching on their mobile devices.

My client was extremely happy with the ROI from my plan.

Implementation costs $0.00. Return: a massive game changer.

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