FRIDAY, FEBRUARY 18, 2011
When Groupon and Living Social first started they were hailed as ways to get local and enhance internet search in a local market. It was all about the local business and providing a way for retailers to enter locally. Now that Groupon and Living Social are big and in the super bowl things seem to be changing. The things that are being touted is Living Social’s deal with Amazon and Groupon doing a deal with Barnes and Nobel. IT seems like not things have gone back to the big boys. In the end are Groupon and Living Social really effective at getting to the small brands locally?
As larger businesses figure out the couponing strategy will the reach that Groupon and Living Social have diminish? I certainly hope not. Both brands are an enormous help to smaller local retailers.